Welcome to Club 99

King and minister checking around village

Saw a happy family
King was confused and asked minister
Why I don’t get the same happiness?
Minister told, Let’s do a simple exercise
Placed outside the house 99 gold coins
Shocked and happy
Counted again and again
Only found 99 coins
Worked together to find the 100 missing
th

coin
A week later, Minister and King found them
to be unhappy and morose
Asked minister “why” ?
Minister replied ……….
 What is 99 club ?
 Forget to appreciate 99 things
 Looking for one minor thing that is missing
Similar to the
material
world

 BG. 7.16

चतुर्विधा भजन्ते मां जना: सुकृ तिनोऽर्जुन ।

आर्तो जिज्ञासुरर्थार्थी ज्ञानी च भरतर्षभ ॥ १६ ॥

catur-vidhā bhajante māṁ

janāḥ su-kṛtino ’rjuna
ārto jijñāsur arthārthī
jñānī ca bharatarṣabha

Synonyms
catuḥ-vidhāḥ — four kinds of; bhajante — render services; mām — unto Me; janāḥ — persons; su-
kṛtinaḥ — those who are pious; arjuna — O Arjuna; ārtaḥ — the distressed; jijñāsuḥ — the
inquisitive; artha-arthī — one who desires material gain; jñānī — one who knows things as they are; 
ca — also; bharata-ṛṣabha — O great one amongst the descendants of Bharata.

Translation
O best among the Bhāratas, four kinds of pious men begin to render devotional service unto Me
– the distressed, the desirer of wealth, the inquisitive, and he who is searching for knowledge
of the Absolute.
 Bg. 2.44

भोगैश्वर्यप्रसक्तानां तयापहृतचेतसाम् ।
व्यवसायात्मिका बुद्धिः समाधौ न विधीयते ॥ ४४ ॥

bhogaiśvarya-prasaktānāṁ
tayāpahṛta-cetasām
vyavasāyātmikā buddhiḥ
samādhau na vidhīyate

Synonyms
bhoga — to material enjoyment; aiśvarya — and opulence; prasaktānām — for those who are
attached; tayā — by such things; apahṛta-cetasām — bewildered in mind; vyavasāya-ātmikā —
fixed in determination; buddhiḥ — devotional service to the Lord; samādhau — in the
controlled mind; na — never; vidhīyate — does take place.

Translation
In the minds of those who are too attached to sense enjoyment and material opulence,
and who are bewildered by such things, the resolute determination for devotional
service to the Supreme Lord does not take place.