John Loucks: 1 Slide © 2008 Thomson South-Western. All Rights Reserved

Slides by
JOHN
LOUCKS
& Updated by
SPIROS
VELIANITIS
© 2008 Thomson South-Western. All Rights Reserved Slide

1
Chapter 15
Multiple Regression
 Multiple Regression Model
 Least Squares Method
 Multiple Coefficient of Determination
 Model Assumptions
 Testing for Significance
 Using the Estimated Regression Equation
for Estimation and Prediction
 Qualitative Independent Variables
 Residual Analysis
 Logistic Regression

2
Multiple Regression Model

The equation that describes how the dependent
variable y is related to the independent variables x1,
x2, . . . xp and an error term is:
y = 0 + 1x1 + 2x2 + . . . + pxp + 
where:
0, 1, 2, . . . , p are the parameters, and
 is a random variable called the error term

3
Multiple Regression Equation
 Multiple Regression Equation

The equation that describes how the mean
value of y is related to x1, x2, . . . xp is:
E(y) = 0 + 1x1 + 2x2 + . . . + pxp

4
Estimated Multiple Regression Equation
 Estimated Multiple Regression Equation
^
y = b0 + b1x1 + b2x2 + . . . + bpxp
A simple random sample is used to compute sample

statistics b0, b1, b2, . . . , bp that are used as the point
estimators of the parameters 0, 1, 2, . . . , p.

5
Estimation Process

Sample Data:
E(y) = 0 + 1x1 + 2x2 +. . .+ pxp + 
x1 x2 . . . xp y
Multiple Regression Equation
. . . .
E(y) = 0 + 1x1 + 2x2 +. . .+ pxp . . . .
Unknown parameters are
0, 1, 2, . . . , p
Estimated Multiple
b0, b1, b2, . . . , bp Regression Equation
provide estimates of yˆ  b0  b1 x1  b2 x2  ...  bp x p
0, 1, 2, . . . , p Sample statistics are
b0, b1, b2, . . . , bp

6
Least Squares Method
 Least Squares Criterion
min  ( yi  yˆ i )2
 Computation of Coefficient Values

The formulas for the regression coefficients
b0, b1, b2, . . . bp involve the use of matrix algebra.
We will rely on computer software packages to
perform the calculations.

7
 Example: Programmer Salary Survey

A software firm collected data for a sample
of 20 computer programmers. A suggestion
was made that regression analysis could
be used to determine if salary was related
to the years of experience and the score
on the firm’s programmer aptitude test.
The years of experience, score on the aptitude
test, and corresponding annual salary ($1000s) for a
sample of 20 programmers is shown on the next
slide.

8
Exper. Score Salary Exper. Score Salary

4 78 24.0 9 88 38.0
7 100 43.0 2 73 26.6
1 86 23.7 10 75 36.2
5 82 34.3 5 81 31.6
8 86 35.8 6 74 29.0
10 84 38.0 8 87 34.0
0 75 22.2 4 79 30.1
1 80 23.1 6 94 33.9
6 83 30.0 3 70 28.2
6 91 33.0 3 89 30.0

9
Suppose we believe that salary (y) is

related to the years of experience (x1) and the score on
the programmer aptitude test (x2) by the following
regression model:
y = 0 + 1x1 + 2x2 + 
where
y = annual salary ($1000)
x1 = years of experience
x2 = score on programmer aptitude test

10
Solving for the Estimates of 0, 1, 2
Least Squares
Input Data Output
x1 x2 y Computer b0 =
Package b1 =
4 78 24 for Solving
7 100 43 b2 =
Multiple
. . .
Regression R2 =
. . .
3 89 30 Problems etc.

11
Solving for the Estimates of 0, 1, 2
 Excel’s Regression Equation Output

A B C D E
38
39 Coeffic. Std. Err. t Stat P-value
40 Intercept 3.17394 6.15607 0.5156 0.61279
41 Experience 1.4039 0.19857 7.0702 1.9E-06
42 Test Score 0.25089 0.07735 3.2433 0.00478
43
Note: Columns F-I are not shown.

12
Estimated Regression Equation
SALARY
SALARY == 3.174
3.174 ++ 1.404(EXPER)
1.404(EXPER) ++ 0.251(SCORE)
0.251(SCORE)
Note: Predicted salary will be in thousands of dollars.

13
Interpreting the Coefficients
In multiple regression analysis, we interpret each

regression coefficient as follows:
bi represents an estimate of the change in y

corresponding to a 1-unit increase in xi when all
other independent variables are held constant.

14
bb11 == 1.404
1.404
Salary is expected to increase by $1,404 for

each additional year of experience (when the variable
score on programmer attitude test is held constant).

15
bb22 == 0.251
0.251
Salary is expected to increase by $251 for each

additional point scored on the programmer aptitude
test (when the variable years of experience is held
constant).

16
Multiple Coefficient of Determination
 Relationship Among SST, SSR, SSE
SST = SSR + SSE
 i
( y  y ) 2
= i
( ˆ
y  y ) 2
+  i i
( y  ˆ
y ) 2
where:
SST = total sum of squares
SSR = sum of squares due to regression
SSE = sum of squares due to error

17
 Excel’s ANOVA Output

A B C D E F
32
33 ANOVA
34 df SS MS F Significance F
35 Regression 2 500.3285 250.1643 42.76013 2.32774E-07
36 Residual 17 99.45697 5.85041
37 Total 19 599.7855
38
SSR
SST

18
R2 = SSR/SST
R2 = 500.3285/599.7855 = .83418

19
Adjusted Multiple Coefficient
of Determination
n1
Ra2 2
 1  (1  R )
np1
20  1
R  1  (1  .834179)
2
a  .814671
20  2  1

20
Assumptions About the Error Term 
The error  is
The error is aa random
random variable
variable with
with mean
mean of
of zero.
zero.
The
The variance
variance ofof  ,, denoted by 
denoted by 22,, is
is the
the same
same for
for all
all
values
values of
of the
the independent
independent variables.
variables.
The
The values of  are
values of are independent.
independent.
The error  is
The error is aa normally
normally distributed
distributed random random variable variable
reflecting
reflecting the
the deviation
deviation between
between the the yy value
value and and the the
expected
expected value
value of of yy given by 00 ++ 11xx11++ 22xx22++ .. .. ++ ppxxpp..
given by

21
Testing for Significance
In
In simple
simple linear
linear regression,
regression, the
the FF and
and tt tests
tests provide
provide
the
the same
same conclusion.
conclusion.
In
In multiple
multiple regression,
regression, the
the FF and
and tt tests
tests have
have different
different
purposes.
purposes.

22
Testing for Significance: F Test
The
The FF test
test is
is used
used toto determine
determine whether
whether aa significant
significant
relationship
relationship exists
exists between
between the
the dependent
dependent variable
variable
and
and the
the set
set of
of all
all the
the independent
independent variables
variables..
The
The FF test
test is
is referred
referred to
to as
as the
the test
test for
for overall
overall
significance
significance..

23
Testing for Significance: t Test
If
If the
the FF test
test shows
shows an
an overall
overall significance,
significance, the
the tt test
test is
is
used
used toto determine
determine whether
whether each
each of
of the
the individual
individual
independent
variables is
is significant.
significant.
A
A separate
separate tt test
test is
is conducted
conducted for
for each
each of
of the
the
independent
variables in
in the
the model.
model.
We
We refer
refer to
to each
each of
of these
these tt tests
tests as
as aa test
test for
for individual
individual
significance
significance..

24
Testing for Significance: F Test
Hypotheses H 0:  1 =  2 = . . . =  p = 0
Ha: One or more of the parameters
is not equal to zero.
Test Statistics F = MSR/MSE
Rejection Rule Reject H0 if p-value <  or if F > F

where F is based on an F distribution
with p d.f. in the numerator and
n - p - 1 d.f. in the denominator.

25
Testing for Significance: t Test
Hypotheses H0 : i  0
H a : i  0
bi
Test Statistics t
sbi
Rejection Rule Reject H0 if p-value <  or

if t < -tor t > twhere t
is based on a t distribution
with n - p - 1 degrees of freedom.

26
Testing for Significance: Multicollinearity
The
The term
term multicollinearity
multicollinearity refers
refers to
to the
the correlation
correlation
among
among the
the independent
independent variables.
variables.
When
When the the independent
variables are
are highly
highly correlated
correlated
(say,
(say, ||rr || >> .7),
.7), itit is
is not
not possible
possible to
to determine
determine the
the
separate
separate effect
effect ofof anyany particular
particular independent
independent variable
variable
on
on the
the dependent
dependent variable. variable.

27
Testing for Significance: Multicollinearity
If
If the
the estimated
estimated regression
regression equation
equation is
is to
to be
be used
used only
only
for
for predictive
predictive purposes,
purposes, multicollinearity
multicollinearity is
is usually
usually
not
not aa serious
serious problem.
problem.
Every
Every attempt
attempt should
should be
be made
made to
to avoid
avoid including
including
independent
variables that
that are
are highly
highly correlated.
correlated.

28
Using the Estimated Regression Equation
The
The procedures
procedures for
for estimating
estimating the
the mean
mean value
value of
of yy
and
and predicting
predicting an
an individual
individual value
value of
of yy in
in multiple
multiple
regression
regression are
are similar
similar to
to those
those in
in simple
simple regression.
regression.
We
We substitute
substitute the
the given
given values
values ofof xx11,, xx22,, .. .. .. ,, xxpp into
into
the
the estimated
estimated regression
regression equation
equation and and use use the the
corresponding
corresponding value
value of
of yy as
as the
the point
point estimate.
estimate.

29
Using the Estimated Regression Equation
The
The formulas
formulas required
required to to develop
develop interval
interval estimates
estimates
^
for
for the
the mean
mean value of yy^ and
value of and for
for an
an individual
individual value
value
of
of yy are
are beyond
beyond the
the scope
scope of of the
the textbook.
textbook.
Software
Software packages
packages for
for multiple
multiple regression
regression will
will often
often
provide
provide these
these interval
interval estimates.
estimates.

30
Qualitative Independent Variables
In
In many
many situations
situations we
we must
must work
work with
with qualitative
qualitative
independent
variables such
such as
as gender
gender (male,
(male, female),
female),
method
method of
of payment
payment (cash,
(cash, check,
check, credit
credit card),
card), etc.
etc.
For
For example,
example, xx22 might
might represent
represent gender
gender where
where xx22 == 00
indicates
indicates male
male and
and xx22 == 11 indicates
indicates female.
female.
In
In this
this case,
case, xx22 is
is called
called aa dummy
dummy or
or indicator
indicator variable
variable..

31
 Example: Programmer Salary Survey

As an extension of the problem involving the
computer programmer salary survey, suppose
that management also believes that the
annual salary is related to whether the
individual has a graduate degree in
computer science or information systems.
The years of experience, the score on the programmer
aptitude test, whether the individual has a relevant
graduate degree, and the annual salary ($1000) for each
of the sampled 20 programmers are shown on the next
slide.

32
Exper. Score Degr. Salary Exper. Score Degr. Salary

4 78 No 24.0 9 88 Yes 38.0
7 100 Yes 43.0 2 73 No 26.6
1 86 No 23.7 10 75 Yes 36.2
5 82 Yes 34.3 5 81 No 31.6
8 86 Yes 35.8 6 74 No 29.0
10 84 Yes 38.0 8 87 Yes 34.0
0 75 No 22.2 4 79 No 30.1
1 80 No 23.1 6 94 Yes 33.9
6 83 No 30.0 3 70 No 28.2
6 91 Yes 33.0 3 89 No 30.0

33
Estimated Regression Equation
y = b0 + b1x1 + b2x2 + b3x3
where:
y^ = annual salary ($1000)
x1 = years of experience
x2 = score on programmer aptitude test
x3 = 0 if individual does not have a graduate degree
1 if individual does have a graduate degree
x3 is a dummy variable

34
 Excel’s Regression Equation Output

A B C D E
38
39 Coeffic. Std. Err. t Stat P-value
40 Intercept 7.94485 7.3808 1.0764 0.2977
41 Experience 1.14758 0.2976 3.8561 0.0014
42 Test Score 0.19694 0.0899 2.1905 0.04364
43 Grad. Degr. 2.28042 1.98661 1.1479 0.26789
44
Note: Columns F-I are not shown.
Not significant

35
More Complex Qualitative Variables
If
If aa qualitative
qualitative variable
variable has
has kk levels,
levels, kk -- 11 dummy
dummy
variables
variables are
are required,
required, with
with each
each dummy
dummy variable variable
being
being coded
coded asas 00 or
or 1.
1.
For
For example,
example, aa variable
variable with
with levels
levels A,
A, B,
B, and
and C C could
could
be
be represented
represented by by xx11 and
and xx22 values
values of
of (0,
(0, 0)
0) for
for A,
A, (1,
(1, 0)
0)
for
for B,
B, and
and (0,1)
(0,1) for
for C.
C.
Care
Care must
must be
be taken
taken in
in defining
defining and
and interpreting
interpreting the
the
dummy
dummy variables.
variables.

36
More Complex Qualitative Variables
For example, a variable indicating level of

education could be represented by x1 and x2 values
as follows:
Highest
Degree x1 x2
Bachelor’s 0 0
Master’s 1 0
Ph.D. 0 1

37
Residual Analysis
 For simple linear regression the residual plot against

ŷ and the residual plot against x provide the same
information.
 In multiple regression analysis it is preferable to use
the residual plot against ŷ to determine if the model
assumptions are satisfied.

38
Standardized Residual Plot Against ŷ
 Standardized residuals are frequently used in

residual plots for purposes of:
• Identifying outliers (typically, standardized
residuals < -2 or > +2)
• Providing insight about the assumption that the
error term  has a normal distribution
 The computation of the standardized residuals in
multiple regression analysis is too complex to be
done by hand
 Excel’s Regression tool can be used

39
 Excel Value Worksheet

A B C D
28
29 RESIDUAL OUTPUT
30
31 Observation Predicted Y Residuals Standard Residuals
32 1 27.89626052 -3.89626052 -1.771706896
33 2 37.95204323 5.047956775 2.295406016
34 3 26.02901122 -2.32901122 -1.059047572
35 4 32.11201403 2.187985973 0.994920596
36 5 36.34250715 -0.54250715 -0.246688757
Note: Rows 37-51 are not shown.

40
 Excel’s Standardized Residual Plot

Outlier
Standardized Residual Plot
3
2
Residuals
Standard
0
0 10 20 30 40 50
-1
-2
Predicted Salary

41
Logistic Regression
 In many ways logistic regression is like ordinary

regression. It requires a dependent variable, y, and
one or more independent variables.
 Logistic regression can be used to model situations in
which the dependent variable, y, may only assume
two discrete values, such as 0 and 1.
 The ordinary multiple regression model is not
applicable.

42
Logistic Regression
 Logistic Regression Equation

The relationship between E(y) and x1, x2, . . . , xp is
better described by the following nonlinear equation.
 0   1 x1   2 x2   p x p
e
E( y )   0   1 x1   2 x2   p x p
1 e

43
Logistic Regression
 Interpretation of E(y) as a
Probability in Logistic Regression
If the two values of y are coded as 0 or 1, the value
of E(y) provides the probability that y = 1 given a
particular set of values for x1, x2, . . . , xp.
E( y )  estimate of P( y  1|x1 , x2 , , x p )

44
Logistic Regression
 Estimated Logistic Regression Equation
b0  b1 x1  b2 x2  bp x p
e
yˆ  b0  b1x1  b2 x2  bp x p
1 e
A simple random sample is used to compute

sample statistics b0, b1, b2, . . . , bp that are used as the
point estimators of the parameters 0, 1, 2, . . . , p.

45
Logistic Regression
 Example: Simmons Stores

Simmons’ catalogs are expensive and Simmons
would like to send them to only those customers who
have the highest probability of making a $200 purchase
using the discount coupon included in the catalog.
Simmons’ management thinks that annual spending
at Simmons Stores and whether a customer has a
Simmons credit card are two variables that might be
helpful in predicting whether a customer who receives
the catalog will use the coupon to make a $200
purchase.

46
Logistic Regression
 Example: Simmons Stores

Simmons conducted a study by sending out 100
catalogs, 50 to customers who have a Simmons credit
card and 50 to customers who do not have the card.
At the end of the test period, Simmons noted for each of
the 100 customers:
1) the amount the customer spent last year at Simmons,
2) whether the customer had a Simmons credit card, and
3) whether the customer made a $200 purchase.
A portion of the test data is shown on the next slide.

47
Logistic Regression
 Simmons Test Data (partial) x1 x2 y
Annual Spending Simmons $200

Customer ($1000) Credit Card Purchase
1 2.291 1 0
2 3.215 1 0
3 2.135 1 0
4 3.924 0 0
5 2.528 1 0
6 2.473 0 1
7 2.384 0 0
8 7.076 0 0
9 1.182 1 1
10 3.345 0 0

48
Logistic Regression
 Simmons Logistic Regression Table (using Minitab)
Odds 95% CI
Predictor Coef SE Coef Z p Ratio Lower Upper
Constant -2.1464 0.5772 -3.72 0.000

Spending 0.3416 0.1287 2.66 0.008 1.41 1.09 1.81
Card 1.0987 0.4447 2.47 0.013 3.00 1.25 7.17
Log-Likelihood = -60.487
Test that all slopes are zero: G = 13.628, DF = 2, P-Value = 0.001

49
Logistic Regression
 Simmons Estimated Logistic Regression Equation
2.1464  0.3416 x1  1.0987 x2

e
yˆ  2.1464  0.3416 x1  1.0987 x2
1 e

50
Logistic Regression
 Using the Estimated Logistic Regression Equation

• For customers that spend $2000 annually
and do not have a Simmons credit card:
e 2.14640.3416(2 )1.0987(0)
yˆ  2.1464  0.3416(2 ) 1.0987(0)
 0.1880
1 e
• For customers that spend $2000 annually
and do have a Simmons credit card:
e 2.14640.3416(
0.3416(2 2 ) 1.0987(1)
yˆ  2.1464  0.3416( 2 ) 1.0987(1)
 0.4099
1 e

51
Logistic Regression
Hypotheses H0: 1 = 2 = 0
Ha: One or both of the parameters
is not equal to zero.
Test Statistics z = bi/sb
i
Rejection Rule Reject H0 if p-value < 

52
Logistic Regression
Conclusions For independent variable x1:

z = 2.66 and the p-value 
Hence, 1 = 0. In other words,
x1 is statistically significant.
For independent variable x2:
z = 2.47 and the p-value 
Hence, 2 = 0. In other words,
x2 is also statistically significant.

53
Logistic Regression
With logistic regression is difficult to interpret the relation-
ship between the variables because the equation is not linear so
we use the concept called the odds ratio.
The odds in favor of an event occurring is defined as the
probability the event will occur divided by the probability
the event will not occur.
Odds in Favor of an Event Occurring
P( y  1|x1 , x2 , , x p ) P( y  1|x 1 , x 2 , , x p )
odds  
P( y  0|x1 , x2 , , x p ) 1  P( y  1|x 1 , x 2 , , x p )
 Odds Ratio
odds 1
Odds Ratio 
odds 0

54
Logistic Regression
 Estimated Probabilities
Annual Spending
$1000 $2000 $3000 $4000 $5000 $6000 $7000
Credit Yes 0.3305 0.4099 0.4943 0.5790 0.6593 0.7314 0.7931

Card No 0.1413 0.1880 0.2457 0.3143 0.3921 0.4758 0.5609
Computed
earlier

55
Logistic Regression
 Comparing Odds
Suppose we want to compare the odds of making a
$200 purchase for customers who spend $2000 annually
and have a Simmons credit card to the odds of making a
$200 purchase for customers who spend $2000 annually
and do not have a Simmons credit card.
.4099
estimate of odds 1   .6946
1 - .4099
.1880
estimate of odds 0   .2315
1 - .1880
.6946
Estimate of odds ratio   3.00
.2315

56
Chapter 15
Multiple Regression
 Least Squares Method
 Multiple Coefficient of Determination
 Model Assumptions
 Using the Estimated Regression Equation
 Qualitative Independent Variables
 Residual Analysis
 Logistic Regression

57

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© 2008 Thomson South-Western. All Rights Reserved Slide

© 2008 Thomson South-Western. All Rights Reserved Slide

 Multiple Regression Model

y = 0 + 1x1 + 2x2 + . . . + pxp + 

© 2008 Thomson South-Western. All Rights Reserved Slide

 Multiple Regression Equation

E(y) = 0 + 1x1 + 2x2 + . . . + pxp

© 2008 Thomson South-Western. All Rights Reserved Slide

 Estimated Multiple Regression Equation

A simple random sample is used to compute sample

© 2008 Thomson South-Western. All Rights Reserved Slide

Multiple Regression Model

© 2008 Thomson South-Western. All Rights Reserved Slide

 Least Squares Criterion

 Computation of Coefficient Values

© 2008 Thomson South-Western. All Rights Reserved Slide

 Example: Programmer Salary Survey

© 2008 Thomson South-Western. All Rights Reserved Slide

Exper. Score Salary Exper. Score Salary

© 2008 Thomson South-Western. All Rights Reserved Slide

Suppose we believe that salary (y) is

© 2008 Thomson South-Western. All Rights Reserved Slide

© 2008 Thomson South-Western. All Rights Reserved Slide

 Excel’s Regression Equation Output

© 2008 Thomson South-Western. All Rights Reserved Slide

Note: Predicted salary will be in thousands of dollars.

© 2008 Thomson South-Western. All Rights Reserved Slide

In multiple regression analysis, we interpret each

bi represents an estimate of the change in y

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Salary is expected to increase by $1,404 for

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Salary is expected to increase by $251 for each

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 Relationship Among SST, SSR, SSE

SST = SSR + SSE

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 Excel’s ANOVA Output

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Test Statistics F = MSR/MSE

Rejection Rule Reject H0 if p-value <  or if F > F

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Rejection Rule Reject H0 if p-value <  or

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 Example: Programmer Salary Survey

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Exper. Score Degr. Salary Exper. Score Degr. Salary

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y = b0 + b1x1 + b2x2 + b3x3

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 Excel’s Regression Equation Output