Professional Documents
Culture Documents
RUMOURS
In simple, rural and tribal societies, fashions are not very
much apparent.
In modren complex societies, fashions are not only
rampant but also change very rapidly.
DEFINATION:
“A fad is a trivial, short lived variation in speech,
decoration, or behavior.”
3. Spontaneity:
A crowd is spontaneously formed and is highly temporary
in nature. Members of a crowd also tend to behave in more
spontaneous manner. And they are more likely to be
impulsive.
4. Invulnerability:
A crowd lack self-consciousness. Since their personal
identities are not recognized, they feel that they can
behave freely. They do not just bother about the hold of
social control mechanism.
Types or crowd
•Herbert Blumer (1951) has spoken four main types of
crowds:
1. Casual crowds:
The crowd that gathers around a specific event and its
members have little interaction with one another, are
known as casual crowds.
4. Acting crowds:
This crowd focuses its attention on a specific action or goal.
The members are generally angry at some force and want to
act against it. Comparatively it is least common one but
socially it is most significant of the four basic crowd types.
Example
PTI Jalsa.
Theories of crowd behaviour
• There are two major theories of crowd behavior:
1.The contagion theory
2.The “Emergent Norms” theory