Prepared by:

*Kenny
*Ella
*Farah
*Azmir
*Ismail
Google
Described the “perfect search engine” as something
that “understands exactly what you mean and gives
you back exactly what you want.”

Mission
Google’s mission is to organize the world’s
information and make it universally accessible and
useful.
Google facts
 Founded - 1998
 Founders
 Larry Page and Sergey Brin
 Incorporation
 September 4, 1998
 Initial public offering (NASDAQ)
 August 19, 2004
 Headquarters
 1600 Amphitheatre Parkway
Mountain View
CA 94043

• Founders Larry Page and Sergey Brin met at Stanford University in

1995.

• By 1996, they had built a search engine (initially called BackRub) that
used links to determine the importance of individual webpages.
Google Design : Why Google.com Homepage
Looks So Simple?
Google’s goal - make as much information accessible as possible

Google’s focus – on the search. Load faster and therefore search

results load faster.
Keeping it simple keeps the focus on the search, not the community

Differentiate between Yahoo – a “hub” – people doing searches there,

then staying and socializing and pretty much saying inside pages of
Yahoo to related to Yahoo
How Search Works  Search- it happens billions of times a day in the
blink of an eye. Explore the art and science that
makes it possible.

Crawling & Indexing

 The journey of a query starts before you ever type a

search, with crawling and indexing the web of
trillions of documents.

How Search Works

 These processes lay the foundation — they're how

we gather and organize information on the web so
we can return the most useful results to you.

 Our index is well over 100,000,000 gigabytes, and

we’ve spent over one million computing hours to
build it.
Finding information by crawling

Uses software known as “web crawlers” to

discover publicly available webpages.

The most well-known crawler is called

“Googlebot.”

Crawlers look at webpages and follow links on

those pages, much like you would if you were
browsing content on the web.

The crawl process begins with a list of web

addresses from past crawls and sitemaps
provided by website owners.

Computer programs determine which sites to

crawl, how often, and how many pages to fetch
from each site.
Products
Google Maps
• Is the application maps into one of the most
widely used in the world.

• No wonder when Apple replaces Google

Maps with Apple Maps, many iPhone owners
who feel loss.

• So, what makes Google Maps so make a lot

of users are interested in? Here are some
facts related to Google Maps.

1. Currently, by combining the satellite data,

aerial view of the data and street views, Google
Maps has up to 20 petabytes of data. The data
is equivalent to 21 million gigabytes, or about
20,500 terabytes.
2. Depending on the
availability of data, Google
will upload images update
every two weeks. For
Street View, Google will
update as soon as
possible, there is no
definite timetable.

3. Google has the

technology that will
automatically blur faces
to protect a person's
privacy in Street View.
4. Satellites used in the Google Maps
application is an application of a third-
party provider.

5. Google provides some great views in

the building. This service is available in
the United States, Australia, England,
New Zealand, France, Canada, Ireland
and the Netherlands. In addition, you
can also walk around in the virtual
world to some famous landmark.
6. Currently, Google uses a
camera equipped with a 15
lens and is able to produce
images with a resolution of 65
megapixels for Street View.
Google also uses a computer
at the back of the van, camera,
laser and GPS were placed on
top of the car.

7. For areas that can not be

reached by car, Google uses
several alternative vehicles.
Among these are snow
vehicles, trolley and others.
Voice Search
Search without typing - You can ask
anything, anywhere.

You’ve got questions. Voice search has

answers.
How is the weather this weekend? How
much is $100 in Euros? With voice
search, you can hear your answer loud
and clear.

Powered by Google's Knowledge

Graph
Voice search on desktop and the Google
search app use the power of the
Knowledge Graph to deliver exactly the
information you need, exactly when you
need it.
Technology for social impact
A better web. Better for the environment.
• Google is creating a better web that's better for the environment.

• We’re greening our company by using resources efficiently and supporting renewable
power.

• That means when you use Google products, you’re being better to the environment.
When a disaster strikes, the Google Crisis Response team assesses the severity
and scope of the disaster, and the relevance of our tools for the situation to
determine
whether and how to respond.

Our responses might include:

• Creating a resource page with emergency information and tools

• Launching Google Person Finder to connect people with friends and loved ones
• Hosting a Crisis Map with authoritative and crowd-sourced geographic information
Google Public Alerts

• During a crisis, individuals go online to search for the latest

emergency information.

• Google has created a platform to disseminate relevant

emergency alerts to users when and where they’re searching
for them.

• Public Alerts are available on Search, Maps and Google Now.

How does Google make money?
Surprisingly, 97% comes from online pay-per-click advertising

Top 10 Most Expensive Google Keyword are:

Insurance
Loans
Mortgage
Attorney
Credit
Lawyer
* You’ll notice that these Top 10 expensive
Donate keyword deal primarily with financing and
Degree industries that manage vast sum of money.
Hosting
Claim
References
 http://www.google.com/about/
 http://www.google.com/about/company/products/
 http://www.huffingtonpost.com/2012/03/27/google-design-sergey-brin
_n_1384074.html
 http://www.google.org/
 http://www.google.org/crisisresponse/
 http://www.google.com/green/
 http://www.google.com/green/products/
 http://wordstream.com/articles/most-expensive-keywords