HELPFUL HARMFUL

Attributes of the organization

To achieving the objective To achieving the objective

STRENGTHS WEAKNESSES
• It is a trusted beauty brand across global markets, which is known to millions to • Loreal has several brands under its name, it can be overkill and a lot to mange.
INTERNAL

people. • The number of subcategories under the brand name can be hard to control and
• Owns a lot of beauty brand under itself name, the specialize in a lot of slows down production.
subcategories. • It makes it harder to make premium quality products because of the constant
• They can offer a lot of jobs to people, across a lot of fields including marketing, manufacturing for their subdivisions.
manufactures, etc. • Mass producing products, causes a lot of environmental issues which is not
• Loreal offers affordable prices for their customers, similar to fast fashion. sustainable for the future of the planet nor doing business.
• The brand understands how to communicate their vision and messages to their
customers really well.
• They are willing to spend on research and marketing to develop more and newer
products.
Attributes of the environment

OPPORTUNITIES
• The company can market and advertise more in other countries, grow their
presence in other places since they are already well know in the US .
• Countries like India, with a huge population, can be a sea of new customers for the
EXTERNAL
THREATS
• More sustainable brands are raising, people value cutely free products.
• Loreal is known for animal testing and cheap packaging.
• The association with the brand is fast, cheap, and affordable, which if not branded

brand. properly, the consumer can only associate the brand with terms like fast and cheap.
• There are opportunities to market more products to men and kids. • The industry is slowly rising with more and more competitive prices, which can
• Loreal is mainly advertised to women, having a sub brand with heavy market men cause issues for the brand
and kids can be a new target market.