FOOD PROCESSING

5. Alok Kumar 41. Pawan Kamalesh Thadani

22. Harshita Joshi
19. Pallavi Pawar
34. Mohanram S.
57. Shreemayee Panda
 INDEX
Title Page No

Introduction 3
Global and Indian players 4
Changing In Pattern of Food Consumption 6
CODEX 8
ISO 9
FSSAI 11
National Mission on Food Processing 12
APEDA 13
FDI in Food Processing 14
Mega Food Park Scheme : Status and Implementation 15
Nestle : Comeback Strategy of Maggi Incident 19
Recent Issues 21
 INTRODUCTION

The Processed food market in India

 Was $ 322 bn in 2016
 to grow to $ 543 bn by 2020
 CAGR of 14.6%.

The Food Processing Industry

 Engages 1.85 mn people
 39,748 registered units
 fixed capital of $ 32.75 bn
 Aggregate output of $ 158.69 bn

Largest producer 2nd largest

3rd largest
of Milk producer of
producer of Fish
Fruits and
and Egg
InvestIndia.gov.in
Vegetables
F o o d S a les (in M illio n U S D ) TOP 10 GLOBAL FOOD PROCESSING COMPANIES

Food Sales (in Million USD)

100,000 91,624

80,000 63,525
56,444
60,000 46,188
38,260 35,410 35,000 34,195
40,000 30,500 27,885

20,000

0
 TOP 10 FOOD PROCESSING COMPANIES IN INDIA
05 08
01

02 06 09

03

07 10

04

NIFTEM
 FOOD CONSUMPTION PATTERN IN WORLD

Food consumption(calories per person)-2011

Food consumption (calories per person)-1980

6% 6%
8% 8%
Grain Grain
Produce
Produce Meat
18% 45%
50% 20% Sugars and fats
Meat Dairy and Eggs
Others
Sugar and fat
7%
Dairy and eggs 9%
10% 11%
Others

SOURCE-https://www.nationalgeographic.com/what-the-world-eats/
 FOOD CONSUMPTION PATTERN IN INDIA

Food consumption(Calories per person)-1980 Food consumption(Calories per person)-2011

6% 7%
5%
Grain 8% Grains
Produce Produce
17% Meat Meat
Sugar and Fats Sugars and Fats
Dairy and Eggs 19% Dairy and Eggs
Others 57% Others
1%
5%
66% 1%
7%

SOURCE-https://www.nationalgeographic.com/what-the-world-eats/
 CODEX

Started when
• General: Core codex • 1963
texts, apply to all • FAO and WHO • Codex Alimentarius meaning
products and Started when Food Law
categories • Collection of internationally
• Specific: Standards for adopted food standards in
Types What?
particular food groups uniform manner

Standards for all Scope Aims

principal foods-
• Protecting consumer’s
processed, semi-
health
processed and raw for
• Ensuring fair prices in
distribution to
food trade
consumers
 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION

Founded on
27 February 1947, Headquartered
at Geneva, Switzerland

Member Countries (164)

Full Members (121)
Correspondent Members (39)
Subscriber Members (4)

Aims & Functions:

• Make products and services better
• Improve efficiency • Independent body
• Non Governmental Organization

ISO
 IMPORTANT ISO STANDARDS

7 Quality Management For company requiring

Improve Information
Principal Energy Management
and security portal
System
ISO ISO ISO
9001 27000 50001
ISO ISO ISO
9000 14000 22000

Ensures Product’s and Based on Food safety

service quality of Information Management System
Organization (QMS) management System

ISO Bizflunt
 FOOD SAFETY AND STANDARDS AUTHORITY OF INDIA

• Established under Food Safety

What? • Framing regulations
& Standards Act, 2006 Functions
• Licensing & Certification
• Head quarter: Delhi

Structure • Data collection

• Chairman: 1 • Advice to Government

• Members: 22 • Creating information

network
• Women representation 1/3
• Creating general awareness

FSSAI
 FOOD SAFETY AND STANDARDS AUTHORITY OF INDIA

Major Cases Challenges

• Nestle India Ltd Vs Maggie
• Cadbury India • Hawkers, Retailers don’t
come under FSSAI
Challeng
Initiatives es • Lack of Infrastructure
• Heart attack rewind – 2022 (No (NABL - 87)
Trans Fat) Major C
as es
• Swasth Bharat Yatra- • Only 377 products have
“Eat Right India” been listed
Initiatives
• 50% License issued were
based on incomplete
documents

FSSAI
 NATIONAL MISSION ON FOOD PROCESSING

Increase capacity
Start Objectives Current scenario
through
• Decentralisation • Use of new • Revamped scheme
• Launched by of technologies called Pradhan Mantri
Ministry of Food implementation • Improving quality Kisan Sampada
Processing • Awareness of food products Yojana
Industries regarding food • SAMPADA- Scheme
• To be implanted processing for Agromarine
during 12th Five • Reduce wastage Processing and
Year Plan 2012-17 of agricultural Development of Agro
produce Processing Clusters

Pib, TheHindu
 Agricultural & Processed Food Products Export
Development Authority
(APEDA) Functions
• Development of industries
• Agricultural and
• Registration
Processed Food Products
• Fixing of standards and
Export Development
specifications
Authority Act 1985
• Carrying out inspection
• Head quarter: Delhi
• Promotion of export
• Chairman : Pawan Kumar
oriented production
Borthakur
• Collection of statistics 
• Establishment year : 1986
• Training
• Predecessor : Processed
Food Export Promotion Advantage of APEDA Registration
Council (PFEPC) • Financial assistance schemes
• Trade portal : Agri- •  Brand publicity
exchange • Provides guidelines
• Training programme
APEDA
 FDI IN FOOD PROCESSING

Year Investment
GOI has relaxed foreign direct
investment (FDI)
2017-18  USD 904.9 million
100 per cent FDI in food product e-
2016-17  USD 727.22 million commerce through automatic route

The (FDI) in the food processing

2015-16   USD 505.88 million 
10% sector rose 24% 
40%
20% The government approved Amazon's
2014-15 USD 515.86 million
30% USD 500 million investment in
retailing of food products
Economic Time
 MEGA FOOD PARK SCHEME, 2008
Aims at providing a
mechanism to link
agricultural production To ensure
01 to the market by • Maximizing value addition
bringing together • Minimizing wastage
farmers, processors and • Increasing farmers income
02 retailers. • Creating employment
opportunities
03 • Introduced in 11th five • Total 42 food parks
year plan are funded
• Ministry of Food
04 Processing
• 12 operational,30
under
• Implemented by Special
implementation
Purpose Vehicle- • First Started in Tripua
Companies Act,1956
MOFPI
 COMPONENTS OF MEGA FOOD PARKS

Land required: 50 acres for

CPC
Central Processing Varies with other plants
Centres(CPC)+Cold Chain
Infrastructure(CCI) Collection Centres (CC)
+ Primary Processing  
Centres (PCC)
COMPONEN
COMPONEN
TS
TS
• Srini North East Mega
Food Park, Nalbari, Assam.
Mega Food Park, Chittoor, Each Project:
Andhra Pradesh • 25-30 Units
• Godavari Mega Aqua Park, • Cost: 250 crore
West Godavari, Andhra • Turnover :450-500 crore
Pradesh • Employment generated:
5000
 WORKING MODEL
Farmer’s groups

Farmers Self help groups

PPC
(through
CC)
Importer
Exporter

Mega Food
Value added Fresh
product
Park Produce
CPC
Domestic Domestic
Sales Market
 BAN ON NESTLE MAGGI
BEFORE BAN AFTER BAN
BAN ON MAGGIE
THINK GLOBAL ONLINE AND
Date: 5th June, 2015. (103rd year)
ACT LOCAL OFFLINE PRESENCE
Reason: Presence of MSG and Lead
(17.2ppm)
MAGGI – By: FSSAI 45+ NEW PRODUCTS
Local Creation For: 5 Months 25+ VARIATIONS
1983 Comeback: November, 2015
2015
60% MARKET SHARE
63% share in India’s
REGAINED
500Cr Noodle Market
 MARKETING AND PROMOTIONAL STRATEGIES
RETAIL REACH EXPANSION STRATEGIES EMPLOYED
2015 – Retail Stores decreased from 1. Nostalgia Marketing
5mn to 3.2mn 2. Increased Ad-Space
2018 – 4.3 Retail Stores Selling Maggi 3. Medium of Launch – Social Media
4. Exclusive availability on Snapdeal
5. Cost Rationalization
6. Decentralization of Decision-
making process

“Maggi is
irreplaceable
because
emotions cannot
be replaced”
10.9% year on
05 06
year sales by
March 2018 03 04
02
01
 RECENT ISSUES IN FOOD PROCESSING INDUSTRY

Lack of proper storage facilities

Lack of Advanced  Low investment in

Technologies R&D. 

Lack of modern Supply side bottlenecks

regulations

Deficiencies in the regulatory

Limitations in the quality environment

Lack of good transportation

facilities
Thank You!