COMPETITOR ANALYSIS

Himalayan Java Presented By:

HOT BREADS
Bikesh Prajapati
Dhokaima Bakery Elisha Maharjan
Gautam K.C
Kaushal Shrestha
Namosi Tamrakar
INTRODUCTION

Himalayan Java HOT BREADS Dhokaima Bakery

• SITUATED IN NEW • SITUATED IN • LOCAL BAKERY
BOUDHA DURBARMARG • SITUATED IN PATAN
• OFFERS EVERY KIND • OFFERS DIFFERENT KIND OF
• TARGETS UPPER MIDDLE BAKERY ITEMS
OF COFFEE ITEMS
CLASS AND HIGH CLASS • TARGETS MIDDLE CLASS
• TARGETS UPPER
CUSTOMERS AND HIGH MIDDLE CLASS
MIDDLE CLASS AND
HIGH CLASS CUSTOMERS
CUSTOMERS
• TARGETS LOCAL MARKET
PRICE RANGES
  Himalayan JAVA Hot breads Dhokaima bakery
COFFEES      
ICED LATTE OR ICED CAPPUCCINA 250   
ICED MOCHA 290  270
ICED COFFEE 210  200
ICED AMERICANO 195   
BLENDED MOCHA 315  300
CAFÉ LATTE 195  180
CAPPUCCINA 185  170
LATTE MACCHIATO 195   
CARAMEL LATTE 250   
BLENDED MATCHA TEA 350   
NEPALI TEA 110   
CRANBERRY TEA     199
JAVA CHIPS FRAPPE 385    
Pizzas   235 to 290 699
Burgers   170 to 245 360 to 535
Sandwichwes   155 to 260 200 to 290
Momo   140 to 215 200 to 375
Sizzler   155 to 355 450
Pastries     149
ICE-CREAM     219
BROWNIE     299
CAKES per KG      
HAZELNUT   1050  
CHOCOLATE Cheese cake   950  
Fondant cake   1500  
Blacl Forest   725  
White Forest   850  
Pineapple   725  
Strawberry   499  

Chocolate with Orange   800  

DHOKAIMA BAKERY AND CAFÉ - PATAN
  Himalayan JAVA hot breads dhokaima bakery
       
Location BOUDHA Durbar marg Patan
       
Seating Space FAIRLY SPACIOUS LESS SPACIOUS LESS SPACIOUS
       
       
Parking DEDICATED PARKING No proper Parking DEDICATED PARKING
       
Rest Room GOOD GOOD GOOD
       
INTERIORS GREAT INTERIORS OK OK
       
Location advantage Favourable Favorable Favorable
       
INTERIOR STANDARD
HIMALAYAN JAVA
• NICE AMBIENCE.
• MINIMALIST CONCEPT.
•  NOTIONS OF MODERN DESIGN
AND SIMPLIFIES THEM
FURTHER.
HOT BREADS
• MODERN DESIGN THAT
EMPLOYS A SENSE OF
SIMPLICITY IN EVERY ELEMENT,
INCLUDING FURNITURE. A
WORD THAT’S COMMONLY
USED TO DESCRIBE MODERN
STYLE IS SLEEK, AND THERE IS
NOT A LOT OF CLUTTER OR
ACCESSORIES INVOLVED WITH
A MODERN STYLE.
DHOKAIMA BAKERY
• MODERN DESIGN THAT
EMPLOYS A SENSE OF
SIMPLICITY IN EVERY ELEMENT,
INCLUDING FURNITURE. A
WORD THAT’S COMMONLY
USED TO DESCRIBE MODERN
STYLE IS SLEEK, AND THERE IS
NOT A LOT OF CLUTTER OR
ACCESSORIES INVOLVED WITH
A MODERN STYLE.
LOCATION ADVANTAGE
HIMALAYAN JAVA
• SITUATED IN DIFFERENT PARTS
OF NEPAL
• TARGETED TO HIGH AND
MIDDLE CLASS CUSTOMER
HOT BREADS
• SITUATED IN DURBARMARG
• TARGETS TO HIGH, MIDDLE AND
DIFFERENT CUSTOMER WHO
VISIT DURBARMARG AREA FOR
BUSINESS AND SHOPPING
PURPOSE.
DHOKAIMA BAKERY
• SITUATED IN PATAN
• TARGETS FOR TOURIST AND
LOCAL CUSTOMERS
• HAVE A GREAT SALES
CUSTOMER FLOW.
• TARGETS TO HIGH, MIDDLE AND
DIFFERENT CUSTOMER WHO
VISIT DURBARMARG AREA FOR
BUSINESS AND SHOPPING
PURPOSE
INTERIOR HIMALAYAN JAVA
INTERIOR DHOKAIMA BAKERY
 COMPETITIVE PROFILE MATRIX
               

Competitive Profile Matrix (CPM)

Himalayan Java HOT Breads Dhokaima Bakery

 

Critical Success Factor Weight Score Weighted Score Score Weighted Score Score Weighted Score

0.1 4 0.40 3 0.30 1 0.1

Marketing
0.1 4 0.40 2 0.20 2 0.2
Brand Reputation
0.2 4 0.80 4 0.80 3 0.6
Location
0.3 3 0.90 2 0.60 2 0.6
Product Quality
0.1 4 0.40 2 0.20 2 0.2
Customer Service
0.1 4 0.40 2 0.20 2 0.2
Customer Loyalty
0.1 4 0.40 3 0.30 4 0.4
Product Range
TOTAL Score 1   3.70   2.60   2.3
COMPETITIVE PROFILE MATRIX ANALYSIS
• THERE ARE 4 KEY COMPONENTS TO A CPM:
1. CRITICAL SUCCESS FACTORS
2. WEIGHT
3. RATING
4. SCORE & TOTAL SCORE
• YOU CAN SELECT ANY SCALE YOU LIKE FOR SCORING, BUT IT IS OFTEN EASIEST TO STICK
WITH SOMETHING SIMPLE LIKE A SCORE BETWEEN 1 AND 4, DEFINED AS FOLLOWS:
4 – MAJOR STRENGTH/INDUSTRY LEADER
3 – MINOR STRENGTH
2 – MINOR WEAKNESS
1 – MAJOR WEAKNESS/INDUSTRY LAGGARD
• DHOKAIMA BAKERY HAS SCORE OF 2.3 WHICH MEANS THEY ARE WEAKEST OF ALL THREE.
• MARKET SHARE OF DHOKAIMA AND HOT BREADS ARE NEARLY SIMILAR.
• HIMALAYAN JAVA IS THE STRONGEST IN THE MARKET PLACE AND CUSTOMERS SATISFACTION.
THANK YOU