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  • Products in The Current IKEA Portfolio and Launching Approximately 2,500 New Products Every Year Low Logistics Cost

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    Aditi
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    Ikea uses a resource-based model to achieve above average returns through unique resources that are difficult for competitors to imitate. They offer a wide variety of low-priced, high quality furniture through efficient mass production and logistics. Ikea is able to produce over 12,000 products and launch 2,500 new products annually while keeping costs low through ready-to-assemble furniture and an integrated manufacturing process.

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    IKEA

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    IKEA - Research Based Model

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    Ikea uses a resource-based model to achieve above average returns through unique resources that are difficult for competitors to imitate. They offer a wide variety of low-priced, high quality furniture through efficient mass production and logistics. Ikea is able to produce over 12,000 products and launch 2,500 new products annually while keeping costs low through ready-to-assemble furniture and an integrated manufacturing process.

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    © All Rights Reserved
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    12 views1 page

    Products in The Current IKEA Portfolio and Launching Approximately 2,500 New Products Every Year Low Logistics Cost

    Uploaded by

    Aditi
    Ikea uses a resource-based model to achieve above average returns through unique resources that are difficult for competitors to imitate. They offer a wide variety of low-priced, high quality furniture through efficient mass production and logistics. Ikea is able to produce over 12,000 products and launch 2,500 new products annually while keeping costs low through ready-to-assemble furniture and an integrated manufacturing process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 1

     Ikea uses the Resource Based model of above average returns

     The firm’s resources and capabilities are unique, difficult to imitate, and without close
    substitutes that competitors can adopt, creating a competitive advantage.
     Low priced products using mass production and technological integration into manufacture
     Wide variety of products available - 12000 products in the current IKEA portfolio and
    launching approximately 2,500 new products every year
     Low Logistics Cost - works on ready to assemble furniture significantly decreasing
    the logistic cost.
     High product quality and excellent service – Some products are attached guarantee
    up to 25 years

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