Business Consulting

Maynard Leigh Associates:

Consultantpreneurs' Dilemma of
Purpose or Profit
Presented by: Group 5
 INTRODUCTION

- Maynard Leigh Associate (MLA) was a Human

Resource Consulting Firm
- Firm was based in UK and India.
- Vivek Arora and Steeve Gupta were two co-
founders.
- Recruitment process at MLA was very rigorous.
- Candidates of psychology and theatre backgrounds
were eligible to apply
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 INTRODUCTION

- Candidates were selected on the 21 different

parameters.
- Training was provided to employees for six to nine
months.
- Employees were free to give feedback.
- MLA encouraged corporate social responsibility.
- MLA supported its employees to pursuit their
dreams.
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 Case-1 Case-2
IT Giant FMCG

DILEMMA: Which envelope to post ?

1 2
The standard report and take The one that contained some
the benefits of boosting their suggestions that may
business without concern for challenge the corporate stance
client’s need for change. of the client’s CEO.
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 Solution : Situation-1
Option 01:
- Post the envelope with the standard report.
or
- Post the envelope that contain some suggestions that may challenge
the corporate stance of the CEO – the man who has given MLA a lot
of business.
Option 02:
- Arrange a meeting with the CEO and using the persuasion techniques
persuade him to make the necessary changes in such a way that he
thinks that those ideas are the result of his own thinking and he
should implement those changes to improve his organization
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 Solution: Situation-2

Option-1
- Do-nothing and reveal the truth directly
Option-2
- Reveal the truth in indirect manner (with recommendation and
suggestion) i.e.
Ask client to allow MLA to customize workshop’s topic so that they can
have more employee performance
- Put a idea of employee filtration with a perspective of cost and time
savings
- Use assessment center method for persuasion
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 Reasons for going with Option-1

• Revealing the truth directly.

• Going with the Values.
• Keeping up the good Reputation.
• Thinking about the long-term relationship with client.
• No profit-making decision in the short-term.
• Mitigating the possibility of future business loss.

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 Info slide for option -1

- Core mission: “ As a company we have higher purpose than just to make profit or pay the rent!
Maynard Leigh exists to promote humanity, vitality and meaning in the workplace. That’s what drive
us and we all feel passionately it’s what organizations around the world should aspire to. It gives our
work meaning, inspires us and we hope, our client too”.
Five core values
- Vitality
- Openness
- Integrity
- Care
- Creativity

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 Reasons for going with Option-2

• Revealing the truth in an indirect manner by giving some

recommendations and suggestions.
• Becoming a bit selfish.
• Profit making decision in short-term.
• Satisfying the client, keeping the profit-making objective.
• Keeping the values as well as business.
• Going with practical business strategy.
• Providing asymmetric information for doing business.

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 Group Recommendation

- MLA should have to go with option-02

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Thank You

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