Strategic Corporate

Communication
Organization Reputation mapping
Exercise for Asian Paints

Presented by:
• Darshan Thanki (12)
• Diwang Basal (17)
• Samidha Rai (38)
• Sanket Pandya (39)
• Vatsal Bhatt (48)
• Viren Joshi (51)
Keywords from Organization Reputation
mapping Exercise (Inrenstic Relationship Table)
Actual Identity Communicated Conceived Ideal Identity Desired
Identity Identity Identity
Market Power Rich Culture Quality product Transparency Innovation
Customer Centric On time Salary Innovative Improvement Agility
product
Technical Expertise Good teammates High Incentive Business Ethics Customer
Focus
Fourth largest Internal Politics Reliable Indian Efficient Supply Integration
player brand Chain
Easily Available Frequent Transfer Targets-Difficult Continuous People
Improvement
Desired Identity
Asian Paints’ vision is to be a world-class, Research & Technology led organization. Driven by innovation, Asian
Paints is agile and responsive to changing customer and market needs, as well as evolving technology. Through
R & T, we will align ourselves with future customer needs and drive expansion. Continuous R & T will enable us
to grow bigger in size and better in quality.

CUSTOMER FOCUS
AGILITY INTEGRATION

INNOVATION PEOPLE
.

Desired identity
 Employee’s perspective ( Communicated
Identity)
Positive Negative
On time salary Excessive
work load

Good Learning Frequent Internal

Teammates opportunities
transfer politics

Good Brand Improper

Rich Culture Late
Name work-life
appraisals
balance
Media’s perspective (Communicated Identity)

Drop in
Salary hike Growth Diversification Covid19-effect
revenue
Media Reports
Stakeholder’s perspective (Conceived
Identity)
Satisfactory after
sale service

Technologically
advance painting Quality product,
service,

Innovative Warranties on
products, products,

Reliable Indian
Easily available,
brand,
Customer’s Perspective
Colors of Life

Gender Equity: https://www.instagram.com/p/B9b9MvUAi8V/

Self-reliant India: https://www.instagram.com/tv/CAR7SHFqMJY/
Safe services: https://www.instagram.com/p/CAZQgKJKEya/
Lockdown home stories: https://www.instagram.com/p/B_P0-OmKFNX/
 THANK YOU

Har Ghar Kuch Kehta He