Strategic Corporate

Communication
Organization Reputation mapping
Exercise for Asian Paints
Har Ghar kuch Keheta hai
Presented by:
• Darshan Thanki 12
• Diwang Basal 17
• Samidha Rai 38
• Sanket pandya 39
• Vatsal Bhatt 48
• Viren Joshi 51
Keywords from Organization Reputation
mapping Exercise
Actual Identity Communicated Conceived Ideal Identity Desired
Identity Identity Identity
Market Power Rich Culture Quality product Transparency Innovation
Customer Centric On time Salary Innovative Improvement Agility
product
Technical Good teammates High Incentive Business Ethics Customer
Expertise Focus
Fourth largest Internal Politics Reliable Indian Efficient Supply Integration
player brand Chain
Easily Available Frequent Transfer Targets-Difficult Continuous People
Improvement
 Asian Paints’ vision is to be a world-class, Research & Technology led organization. Driven by innovation, Asian
Paints is agile and responsive to changing customer and market needs, as well as evolving technology. Through
R & T, we will align ourselves with future customer needs and drive expansion. Continuous R & T will enable us
to grow bigger in size and better in quality.

CUSTOMER FOCUS

AGILITY INTEGRATION

INNOVATION PEOPLE
.

Desired identity
 Employee’s perspective ( Communicated
identity)
Positive Negative
On time salary Excessive
work load

Good Learning Frequent Internal

Teammates opportunities
transfer politics

Good Brand Improper

Rich Culture Late
Name work-life
appraisals
balance
Media’s perspective (Communicated identity)

diversification Covid19- Drop in

Salary hike, growth,
, effect, revenue
Media reports
Stakeholder’s perspective (Conceived
identity)
Satisfactory after
sale service

Technologically
advance painting Quality product,
service,

Innovative Warranties on
products, products,

Reliable Indian
Easily available,
brand,
Customer's perspective
https://www.instagram.com/p/B9b9MvUAi8V/ gender equality
https://www.instagram.com/tv/CAR7SHFqMJY/ self reliant india
https://www.instagram.com/p/CAZQgKJKEya/ safe services
https://www.instagram.com/p/B_P0-OmKFNX/ Lockdown