My business plan coffee shop

1. Introduction
• A coffee shop is a small establishment that belongs to
public catering enterprises, but stands out from them
with a specific assortment. In addition to coffee, the
range includes confectionery products.
 2. Product Description
• A good coffee shop has a rich selection of coffee drinks.
The range of drinks should include both classic items
(espresso, cappuccino, latte, americano) and specialty
coffee cocktails.
• When choosing a location, you need to rely on
the proximity of business centers, shopping
malls, and educational institutions. It is better to
open a coffee shop in a busy area, but on a quiet
street.
 3. Description of the sales market.
• The main visitors of the coffee shop:
• schoolchildren from 12 to 17 years old;
• students from 17 to 25 years old;
• office workers from 25 to 35 years old;
• families with children.
 4. Sales and marketing
• Marketing includes all activities that are
aimed at attracting customers:
• 1. Creating a company brand (design, logo)
• 2. Promotions and special offers ("Order
dessert and get coffee as a gift»)
• 3. Introduction of the bonus system.
• 4. Advertising.
Company logo
 Marketing activities.

• 1. A team of highly qualified specialists.

• 2. Bright interior.
• 3. Favorable location.
• 4. Unique cuisine, complemented by
seasonal offerings.
• 5. Variety of coffee drinks.
• 6. Discount of takeaway dishes.
 5. Production plan.

• 1. Business registration.
• 2. Selection of premises(100 sq. m.).
• 3. Development of a design project.
• 4. Purchase of production equipment.
• 5. Purchase and arrangement of furniture.
• 6. Recruitment of personnel.
• 7. Purchase of necessary ingredients.
• 8. Coffee shop advertising.
 6. Financial Plan
• 1. Necessary equipment: coffee machine, coffee grinder, mixer,
milk jug, furniture (tables, chairs, display case), pastry oven,
dishwasher, dishes. Approximate equipment costs = 200 000.
• 2. Current expenses:
• rent of 90 sq. m., advertising, utilities, salary for employees( pastr
chef), purchase of products (coffee, sugar, desserts). Approximate
cost = 100,000.
• Total: 300,000.
• Approximate number of visitors per month = 500 people.
• The average price of coffee = 30 uah, dessert (cupcakes,
croissants, cakes) - 50 uah.50+30=80 uah; 80*500=40000 uah.
• The period for reaching the break-even point is 2 months.
• The initial investment pays off in 9 months.
 7. Risk factors

• 1. Risk of customer decline.

• 2. The risk of increased competition.
• 3. Risk of rapid wear and tear of the equipment.
• 4. The risk of introducing dishes that are not
popular to the menu.
THANKS FOR ATTENTION!