BANNER

Group1’s member
Alifia Az Zahrah
Aulia Kaila Amanda
Herlia Cahyani
XI MIPA 7
 Definition of Banner

• It is a long strip of cloth bearing a slogan or design , hung in

a public place or carried in a demonstation or procession.

• The purpose of banner is to draw attention to a business or

an event. They are instantly noticeable because of their
size or their color, which draws the eye.
Social Function of Banner
● Banner can effect a product’s image from the company.
● Banner can lead to trust from many people especially consumers of
product.
● Can remind the general public of product from the company.
● Can build the loylity of the general public or cosumers in your
business.
● To promote a product.
● As an identity for a product.
● To increase attractiveness for a product.
● To inform public the superiority of a product.
 THE BANNER'S
DIFFERENCE WITH
ANOTHER TOPIC
• Leaflet is single page, printed on one or both side, usually used
to circulate in large number.
• Brochure is a serious communication, hence contain multiple
page information.
• Poster is something that can be hung or posted on vertical
surface, it contain information about event or activity.
• Pamflet is unbound booklet that consist of single sheet of paper
that printed on both side and folded in half, third or in fourth.
• Banner is flag or other piece of cloth bearing a symbol, logo,
slogan or message. And the banner size is bigger than another topic.
How to Design Creative Banners
01
Clear and concrete
02
Focused on the
objectives right audience
As in any digital marketing campaign Likewise, knowing the client or the
you should never start working without user is extremely important.
a specific objective.

03
Clear message
04
Attractive design
The message you decide to include in The design should be striking,
your banner should be brief and dynamic and creative.
direct, but above all, should not create
confusion.
Content Of
Banner
Headline
Make sure the headline / title in the banner
design is short, concise, curious, but also
clear (unambiguous).
Information
Banner content shouldn't be wordy. Just say
what important information you want to talk
about.
Logo
Position the logo of the owner of the message
in the banner at the top or in line with the
human eye so that it has a high chance of
attracting the reader's attention.
Image
The image chosen should be able to
strengthen the message to be conveyed.
Also, it is very important to use high
resolution images.
Color
Do an extraordinary color combination but not
too tacky to keep the audience's attention so
they want to read the information.
Contact Info
The best of a banner design is likely to
be useless without including the
contact information that is actually the
"core" of the information.
 EXAMPL
E

Hedline

Information

Contact
info

Image
EXAMPL
E
THANK YOU FOR
YOUR ATENTION
Alternative Resources