Lecture 3

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 Designing, Developing and Deploying
• Electronic Business Analysis
– Identification
– Evaluation
– Goals
– Reduction
– Dales
– Location
– Shopping
– Profiling
– Public Relations
– Payments
– Laws

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 Designing, Developing and Deploying
• Implementation Strategies
– Find a champion
– Plan for change
– Define a pilot project
– Estimate the cost
– Measure productivity
– Re-engineer business process
– Learn as you go
– Prepare for resistance

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 Selecting The Technology
• Internal Architecture
– Internet consist of many networks which are inter
connected using networking devices
– Physical they are separate
– Every network that wants to communicate using internet
needs to follow a set of communication protocols called
Internet Protocol (IP)
– Protocols are rules of communication
– Network consists of nodes and channels providing basics
for communication
– Nodes are of two different types
• Intermediary nodes
• End-nodes

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 Selecting The Technology
– Intermediary nodes are networking devices used to
forward traffic between segments
– E.g routers and bridges
– They also provide possibility of filtering certain request
out and restrict access to certain devices within a
network
– End-nodes are clients and servers
– Channels required for the communication can be
implemented by many means
• Guided
• Un Guided

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 Selecting The Technology
• Internet Protocol Suit
– The Internet protocol suite is the set of
communications protocols that implements the
protocol stack on which the Internet and many
commercial networks run
– It is part of the TCP/IP protocol suite, which is
named after the two most important protocols
in it: the Transmission Control Protocol (TCP)
and the Internet Protocol (IP), which were also
the first two networking protocols defined
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 The OSI Model
• Developed by the International Organization for
Standardization in 1977 as a model for data
communications system
• It consists of seven layers
• Each layer has a different but specific processing function
• The whole model constitutes the individual pieces needed
to construct a network
• Each layer provides functions for the layer directly
adjacent to it

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 Layer 7
The application layer...This is the layer at
which communication partners are
identified, quality of service is identified,
user authentication and privacy are
considered, and any constraints on data
syntax are identified. (This layer is not the
application itself, although some
applications may perform application layer
functions.)

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 Layer 6
• The presentation layer...This is a layer,
usually part of an operating system, that
converts incoming and outgoing data from
one presentation format to another (for
example, from a text stream into a popup
window with the newly arrived text).
Sometimes called the syntax layer

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 Layer 5
• The session layer...This layer sets up,
coordinates, and terminates conversations,
exchanges, and dialogs between the
applications at each end. It deals with
session and connection coordination

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 Layer 4
• The transport layer...This layer manages
the end-to-end control (for example,
determining whether all packets have
arrived) and error-checking. It ensures
complete data transfer

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 Layer 3
• The network layer...This layer handles the
routing of the data (sending it in the right
direction to the right destination on
outgoing transmissions and receiving
incoming transmissions at the packet level).
The network layer does routing and
forwarding

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 Layer 2
• Layer 2: The data-link layer...This layer
provides synchronization for the physical
level and does bit-stuffing for strings of 1's
in excess of 5. It furnishes transmission
protocol knowledge and management

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 Layer 1
• The physical layer...This layer conveys the
bit stream through the network at the
electrical and mechanical level. It provides
the hardware means of sending and
receiving data on a carrier

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