Submitted to :-

Sir Haroon

Submitted by:-
Muhammad Abdul wahab
M.COM -III (A)
Morning
ROLL NO 241
NUML-S20-11612
 Drivers of Consumer adoption
 Wild range of product and service  A business provides a lot of choice to
consumers to choose a product of
his /her choice.
 Convenience  Customers can buy any product from
anywhere in the world without moving
away from their workplace or home
 Saves money through internet
 the middlemen are eliminated, the
customer is free from bearing the cost
 Saves time of the middlemen.
 Time taken for selection, buying and
 Adequate information paying for an online product may not
take more than 15 minutes
 Internet is used as a main vehicle to
 Promotions conduct transactions in e-business.
Internet allows customers to search for
product information, compare the
prices and benefits and finally evaluate
its value before committing purchase.
 You'll get the eye of consumers by
completely different promotions and
bonuses schemes e.g. Discounts
 Barriers of consumer Adoption
 On the Internet, it is more or less impossible to make sure, beyond
 Quality evaluation doubt, that (tangible) products have the desired features (e.g.
design, material, colour, fit), giving rise to a quality evaluation
barrier to e-commerce.
 Due to low bandwidth connections, using the Internet may
 Poor connection be time consuming, and thus frustrating.
speed.  Internet access fees.
 As noted, e-commerce may offer consumers savings in time.
In practice, however, using the Internet for commercial
purposes may prove to be too much time consuming for
 Cost of use. many users .There are multiple reasons for this: (i)
difficulties locating Websites/products/services (ii)
registration procedures required to access services (iii)
making price comparisons.
 Time-consuming  once you purchase one thing on-line by your mastercard
nature then queries for safety and security arises that distract the
shoppers. is that this a Verified Person? World Health
Organization isn't progressing to share our non-public
knowledge e.g. mastercard range
 Security Issue  In tangible product categories, any home-shopping method
involves delivery times which mean that the Internet is at a
disadvantage to physical stores as it fails to meet the
customers’ need for instant gratification .Consumers may
 Delivery times thus be reluctant to wait for the delivery of ordered goods
for days/weeks if the same product can be collected
immediately in physical outlets.