Muhammad Abdul Wahab

Roll #: 241
Numl-S20-11612
Section: M.com 1 A
National University of Modern Languages
Faculty of Management Sciences
M.Com II A (Mor) – Mid Term Examination – Fall, 2020

Paper: Business Research Methodology Total marks :15

Time allowed: 1 hours

Instructions:
 Attempt all questions
 Write down your roll# no on the question paper.
 Attach your question paper with the answer sheet before leaving examination hall.
 Keep your roll # slips and university ID cards with you during the examination.

Q1. Carefully read the given scenario and highlight whether this is applied or basic research along with the

reasons that who will conduct the research (external or internal researcher). (2.5+2.5=05 marks)

i. The existing machinery in the production department of the Pioneer company has had so many
breakdowns of late that production has suffered. There is no doubt that the machinery has to be
replaced as soon as possible, but because of the heavy investment costs, a careful recommendation
as to whether it is more beneficial to buy the equipment outright or to lease it, has to be made.

ii. A particular marketing strategy that had worked very well hitherto has suddenly become ineffective.
Members of the organization are getting terribly concerned. It is necessary to figure out what the
problem is and how it should be resolved.

Q2. List and label the variables in the following statement and draw the theoretical framework. For
statement two draw two hypothesis. (10 marks)

Statement: 1
A manager finds that off-the job classroom training has a great impact on the productivity of the employees
in her department. However, she also observes that employees over 60years of age do not seem to derive
much benefit and do not improve with such training.

Statement 2

GOOD LUCK
 Question no 1:

(A)

In the first scenario, the company faced a problem of breakdowns in the production plant, and the company
management is going to replace it. They management want to have an insight of the investments decision in
terms of its costs and benefits for the company. Since, the problem is of a nature that is only related to the
Pioneer Company, and can't be generalized to the whole industry in which the company is operating, the
research conducted would be an applied research. The company has its market share, sales volume, capital
expenditure availability, particular operational and organizational plans, and the related factors that are
different from other companies. The researcher will use and analyze the companies own data, and draw
some conclusions from it that will help in the buying decision for the machinery of the production plant.
Since, the research is applied research the company's own research and development department can also
conduct it by assigning this task to some internal researcher. In case of the absence of an internal researcher
and research and development department, the company can also outsource and hire an external researcher
for this purpose. It will be a decision bound to such limiting factors.

(B)

In the second scenario the research conducted would be of basic research because it will be based on the
conclusions that a particular marketing strategy that had worked very well until now has suddenly become
ineffective.. In this case, the researcher will conduct a basic research using the sample data of the
company’s past strategy, and after careful analysis they will come up with results. The results from this
research would be than used by the company as a tool for making decisions for making new marketing
strategy.

Since, the research is a basic research in nature, discussing a subject matter that is related to a particular
company or business problem, the researchers who would undertake it will be external researchers.

Question No. 2

Variables in this statement are

Dependent Variable: Productivity of employees

Independent Variable: Classroom Training

Mediator variable: unwillingness of employees over 60 year of age to pursued

IV DV
class room training Productivity of employees

MV
of employees over 60 year of
age to pursued

H01: Off the job training improves productivity

H02: Off the job training does not improves productivity
 (B)

Statement 2:

H01: There is statistically significant

H02: There is statistically no significant

Pay Demands Going on Strike

Classroom
Environment Going on Strike

Extreme Dedication