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Presentation

Motivation
Concepts
Name Tamour Khalid

Teacher name Sir Asir Ali

Class B.COM 7th reg

subject OB
What
What Is
Is Motivation?
Motivation?

Motivation
The processes that account for an individual’s intensity,
direction, and persistence of effort toward attaining a
goal

Key
KeyElements
Elements
1.
1. Intensity:
Intensity:How
Howhard
hardaaperson
persontries
tries
2.
2. Direction:
Direction:Toward
Towardbeneficial
beneficialgoal
goal
3.
3. Persistence:
Persistence:How
Howlong
longaaperson
persontries
tries
Motivation
Motivation

Direction

Intensity Persistence
Hierarchy
Hierarchy of
of Needs
Needs Theory
Theory (Maslow)
(Maslow)
Hierarchy of Needs Theory
There is a hierarchy of five needs:
physiological, safety, social, esteem,
and self-actualization; as each need
is substantially satisfied, the next
need becomes dominant.
Maslow’s
Maslow’s Hierarchy
Hierarchy of
of Needs
Needs
Lower-Order Needs Higher-Order Needs
Needs that are satisfied Needs that are satisfied
externally; physiological internally; social, esteem,
and safety needs and self-actualization
Self
needs
Esteem

Social

Safety

Physiological
Assumptions
Assumptions of
of Maslow’s
Maslow’s Hierarchy
Hierarchy

Movement Up the Pyramid


Individuals cannot move to the next higher level until all
needs at the current (lower) level are satisfied.

Individuals therefore Maslow


MaslowApplication
Application
must move up the
AAhomeless
homelessperson
person
hierarchy in order.
will
willnot
notbe
bemotivated
motivatedtoto
meditate!
meditate!
Having
Having Little
LittleAmbition
Ambition

Theory
Theory XX Disliking
Disliking Work
Work
Managers
ManagersSee
SeeWorkers
Workersas…
as…

Avoiding
Avoiding Responsibility
Responsibility

Self-Directed
Self-Directed
Theory
Theory YY Enjoying
Enjoying Work
Work
Managers
Managers See
SeeWorkers
Workersas…
as…

Accepting
Accepting Responsibility
Responsibility
Thanks
Thanks for
for watching!
watching!

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