A PRESENTATION ON NOKIA’S ORGANISATIONAL

STRUCTURE AND ITS DISTRIBUTION CHANNELS.

Presented By :
Ghanshyam Gupta
ghanshyamgupta7@gmail.com
ORGANIZATIONAL STRUCTURE
 TYPE OF ORGANIZATIONAL DESIGN

Nokia’s
 organizational design is basically a combination
of product and customer basis.
Nokia is a big organization large in size and complex in

product offering .
It is a combination of different level of hierarchy in the

organization.

o.
DISTRIBUTION OF GSM HANDSETS
THE DISTRIBUTION EDGE

 95,000 retail outlets in India selling mobile phones,

Nokia had a presence in 50,000 of them which sells
only “NOKIA” mobiles.

 Nokia started distributing its phones through a

partnership with HCL had already built an extensive
network for its own products.

 All kinds of retail outlets get into selling mobile phones

and airtime connections," says Dutt.,Nokia India
director of sales.
NOKIA CONCEPT STORE-A NEW DISTRIBUTION
CHANNEL
Complete experiential mobile experience.

The store measures approximately 2,000 square feet and is

designed to reflect the design ethic of the Nokia brand.

Guarantees an easy and informative shopping experience.

The high-tech display terminals and dedicated areas for

Imaging, Smart, Multimedia, Business and Entry phones make
it easy for the public to keep up to date on the latest
technologies and trends in the mobile industry.

 Nokia today has eight Nokia 'Concept stores' in Bangalore,

Delhi, Jaipur, Hyderabad, Chandigarh, Ludhiana, Chennai and
Indore.
OTHER DISTRIBUTORS IN INDIA

Hotspots Universal

The mobile
Subhiksha
store
RECRUITMENT
TRAINING
 Training through class room sessions.
 On the job training.
 Demonstration through mock selling.
 Soft and communication skills training.
 Handling of data and software training.
TERRITORY MANAGEMENT
 The territory management capabilities of Nokia allow
sales managers to define territories based on size, revenue,
geography, products, product lines, and strategic accounts.
 Managers can easily assign sales reps for each territory as
well as identify the prospects and products associated with
each territory. 
 Nokia immediate geographic target is rural India.
 The total targeted population is estimated at 100 million.
RECOMMENDATIONS
 Nokia should open the priority centre in semi urban
or rural market . It will definitely help to increase the
sales.
 Nokia can go for industrial selling

 After sales service should be improved.

 Replacement parts should always be available in all

Nokia Cares.
 Stock handsets which are having problem should be
replaced to dealers quickly.
REFERENCES
 www.google.com
 www.docstoc.com
 www.scribd.com
 Sales and Distribution Management by Tapan K.
Panda and Sunil Sahadev.
 www.wikipedia.com
THANK YOU