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    Tasfiat Zabir
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    This document discusses the marketing mix and brand elements of Nagad, a mobile financial service in Bangladesh. It covers the 4Ps of marketing - product, price, place, and promotion. It also examines brand elements like the name, slogan, logo, and spokesperson. Finally, it analyzes product hierarchy and the use of mass communication for product line pricing.

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    MKT 302 Presentation on nagad

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    This document discusses the marketing mix and brand elements of Nagad, a mobile financial service in Bangladesh. It covers the 4Ps of marketing - product, price, place, and promotion. It also examines brand elements like the name, slogan, logo, and spokesperson. Finally, it analyzes product hierarchy and the use of mass communication for product line pricing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    28 views12 pages

    MKT 302 Presentation

    Uploaded by

    Tasfiat Zabir
    This document discusses the marketing mix and brand elements of Nagad, a mobile financial service in Bangladesh. It covers the 4Ps of marketing - product, price, place, and promotion. It also examines brand elements like the name, slogan, logo, and spokesperson. Finally, it analyzes product hierarchy and the use of mass communication for product line pricing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    ADVANCED MARKETING MANAGEMENT

    WITH
    NAGAD

    BY

    TASFIAT ZABIR KHAN


    1630545
    Venture by Bangladesh Post office

    Third Wave Technologies Limited


    MARKETING MIX

    Product Cash In
    Cash Out
    Send Money
    Bill Pay
    Mobile Recharge
    MARKETING MIX

    Price
    Ca
    sh

    e
    ou

    els
    t
    ng
    i
    th
    ry
    e
    Ev

    9.99 using app 14.50 without


    FREE!! app
    MARKETING MIX

    Place

    Nagad Distribution Ditribution The agents Customers


    Company House Sales officer
    MARKETING MIX
    Above The Line  non-physical ads or content on
    TV, social media

    PROMOTION Mashrafe Mortaza Brand Ambassador

    Below The Line  physical advertising banners,


    festoons, stickers
    BRAND ELEMENTS

     Brand Name

     Slogan
     URLs
    Characters
    Logos & Symbols
    Spokesperson
    BRAND ELEMENTS
    BRAND ELEMENTS SELECTION CRITERIA

    Adaptable
    Memorable

    Meaningful Protectable

    Appealing Transferable
    PRODUCT HIERARCHY
    (The digital valid ticket)  Item

    (Busbd, bdtickets)  Brand

    (Bus, train ticket)  Product type

    (paying bills, tickets) Product line

    (paying bills) Product class

    (e-money transactions) Product family

    (need for digital currency) Need family


    PRODUCT LINE PRICING & MASS
    COMMUNICATION
    THANK YOU!

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