Group No.

: 12 Group Members' Surname/s: Casundo, Camata, Lont

Brand: Maya
Business/Registered Name: Maya Philippines Inc.
Maya Bank: Deposit,
Product Line/s:
Savings, & Loan
Brand Lifecycle: Introduction Stage
Product Lifecycle: Introduction Stage

Note:
(1) Please fill out only the space/portion which is APPLICABLE to your brand.
(2) Digital Marketing is not included here as a Marketing Communications component as it's role is to "Integrate all Marketing functions u
This is indicated as well in the objective of the Digital Marketing Plan in the next sheet.
(3) As emphasized in your previous subjects/courses, the result of the assessment serves as basis for a plan. Whatever is indicated in the P

Brand Asse
Marketing Mix +

Maya's launched an advertisement that features an

Product all-in-one digital app that offers easy Online
Transactions of banking Services in just one click.

Prices and discounts are visible and eye- catching in

Price
advertisements.

Advertising
 Different promos are included and visible into
Promotion
different advertisements
Advertising
Since its a digital bank application it is flexible and
Place
can be promoted on any platform on the internet

Maya's advertisement look look and feel eccentric

Physical Evidence and futuristic, that seems to target young adults (18-
25)

Process

Maya's new brand ambassador is a well-known

People
celebrity

Brand Asse
Marketing Mix +

Product

Price

The Maya gives a starting money of up to 60 pesos

Promotion when a customer downloads, signed-up, and verified
their account as a starting money.
Public Relations (PR)
 Public Relations (PR) Place

Physical Evidence

Process

The brand ambassador promotes and advocates “My

Money. My Bank. My Way”, taking charge of their
People money through innovations that render managing
money simpler, more enjoyable, and more
personalized.

Brand Asse
Marketing Mix +
Maya offer a free card once the user deposit 1,000
Product
pesos
Price

Maya offers different promotions such as cashback,

Promotion
freebies credit score, and partnership with Celebrity
(Sales) Promotion / Promotions
Place

Physical Evidence

Customers are starting to open savings accounts

Process
because of the 6% rate that they offer.
 People

Marketing Mix +
Services offered are client-centric and curated to
Product meet the clients need to made life online easy and
better

Price
Brand Visibility
Promotion
Place
Physical Evidence
Process
The use of brand ambasador increase the brand
People
visibilty of the service in the market

Brand Asse
Marketing Mix +
Product
Price
Personal Contact/Selling / Promotion
Direct Marketing
Place
Physical Evidence
Process
People
Casundo, Camata, Lontoc

e all Marketing functions utilizing Digital Platforms/Marketing for the captioned brand."

hatever is indicated in the Proposed Digital Marketing Intervention should also appear in the Digital Marketing Plan.

Brand Assessment Result

- Proposed Digital Marketing Intervention
 Since Maya Bank is introducing its rebranding, they need to be
more active in advertising on other platforms/sites.

Maya's advertisement look and feel should not only

Maya's should make a digital advert where the looks and feels will
attract young adults but also Adults (26-44) and Middle-
attract different age group use their application.
Age (45-59 age)
Create an advertisement on how the online banking (Deposit,
No advertisement (Print/Audio Video) focuses on the
Savings, & Loan) process work with a poster or audio video type
banking process.
of advertisement
Add more ambassador that has a settled good image such as;
The brand ambassador is starting to gathered unpleasant Musicians, Professional Gamers, well-known influences, and well-
publicity known entrepreneurs. That could promote their brand in their
digital platforms.

Brand Assessment Result

- Proposed Digital Marketing Intervention

Not Applicable

Not Applicable

Create a print advert that highlight this reward

Brand Assessment Result
- Proposed Digital Marketing Intervention

Create an advertisement that highlight all of the promotion.

 - Proposed Digital Marketing Intervention

people are not aware how to properly use some features advert and emphasize a understandable quick tutorial

Using of models and starting influencers will cost less to be put in

getting a high profile ambasadors is costly
an advertisment

Brand Assessment Result

- Proposed Digital Marketing Intervention

Not Applicable
Digital Platforms/Marketing

Project/s Name Description Objective KPI (Measurement)

This focuses on how all Digital

platforms are managed: a) Planning,
b) Organizing, c) Leading
Digital Marketing
(Implementation), d) Control, for the
brand Maya Bank: Deposit, Savings,
& Loan.
Integrate all Marketing
No. of Application
functions utilizing Digital
User (i.e. Download,
Platforms/Marketing for the
New Accounts)
captioned brand.
 Timeline (Q2 to Q4 of 2023)
Target [%] Campaign Message Medium/a / Platform/s Type Scope
Start

60% Viewership Message (Explicit):“My

of the (Target Money. My Bank. My Way” .
Market) Message (Implicit):
meline (Q2 to Q4 of 2023) Implementation Details
End Process People Product (Output)
1 Advertisement
a Planning: ________________
b Organizing: ______________
c Implementation: __________
d Control: _________________
2 PR (Public Relations)
a Planning: ________________
b Organizing: ______________
c Implementation: __________
d Control: _________________
3 (Sales) Promotion / Promotions
a Planning: ________________
b Organizing: ______________
c Implementation: __________
d Control: _________________
4 Brand Visibility
a Planning: ________________
b Organizing: ______________
c Implementation: __________
d Control: _________________
5 Personal Contact/Selling / Direct Marketing
a Planning: ________________
b Organizing: ______________
c Implementation: __________
d Control: _________________
 Projected Cost (in PhP)
Budget (in PhP)
Item/s Cost

###