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Correlations:

+ Strong Positive _
+ + Quality Function
+ Positive + +
_
Deployment
_ Strong Negative _ _ +
+ _
_ Negative

Random access memory


Weight of phone

Material Quality
Requirements

Stand-by time
Relationships:

Display Color
Boot up time
Technical
 9 Strong

Talk Time

LCD, LED
Targets
 3 Medium
Customer
Priority
 1 Weak
↓ ↓ ↑ ↑ ↑ ↑ ↑ ↑
+
Mobile Phone FeaturesMobile phone specifications

3G, Video call 5   1.1


Bluetooth, wifi connectivity 4   +

Competitive Evaluation
Customer Assessment/
Battery Life 7     -
Customer Requirements

LTE connectivity 7   +

High quality Camera 3      1.2 -

Operating System 5      -
Display 2     2.3 -
GPS Navigation 8    +

Importance Rating
CPU 6        +
Σ(Priority X Relationship)
Technical Assessment

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