ELECTRIC CIGARETTE

Submitted by:
NITIN
MONAZ
NARENDER
HARINANDAN
DEEPAK
 WHAT IS MARKET
The world of commercial activity where goods
and service are bought and sold without
competition there would be no market. This
definition holds its meaning as engage in the
commercial promotive which may include sale
on distribution of products .
 What is Marketing
Where exchange of commodity happens
between buyers and sellers of commodity.
Marketing start with customer need and end
with customer satisfaction. So it is quite
different from selling.
 4p’s
• PRODUCT
• PRICE
• PROMOTION
• PLACEMENT
 PRODUCT
• Electronic Cigarette
• How it works
• Name of its parts
• Battery operated module
 PRICE
• Cheap and best
• Cartage price distribution
a) Targeting upper segment
b) Targeting middle segment
c) Targeting lower segment

• Low maintenance cost

 PROMOTION
• Print media
a) Newspaper (Delhi times, Dainik jagran)
b) Magazines (Film fare ,cosmopolitan)

• Multimedia
a) Television ( basically in reality shows like
Roadies,splitsvila,dadagiri)
b) News channels
• Internet (orkut , face book , yahoo)
 POSITION/PLACEMENT
• Targeting metropolitans cities
• Colder region
• Tourist spot
• Fashion statement
MES(marketing environmental studies)

• MICRO
a) Customer
b) Supplier
c) Marketing intermediaries
MES(marketing environmental studies)

• MACRO
a) Demographic
b) Economic
c) Technological
d) Social culture
 STP
• It is segmental targeting positioning. We are
targeting the utmost remorseful group of the
society that is the youth culture from 14 to 25
years.
• Cigarette is a trend rather then being a
necessity it is a luxury for many but need of
less it is a style statement and much popular
between the youth.
 HEALTH ISSUES
• Affects on human body
• Curtail on addiction to nicotine
• A health case for those who are addicted to
cigarette smoking
 Recipe 1 Recipe 2 Recipe 3 Recipe 4 Recipe 5
Substance
Below are some of the different liquid solution compositions available: [4][5]
Propylene glycol 85% 80% 90% 80% <65%
Nicotine 6% 4% 2% 0.1% <3%
Glycerol 2% 5% - 5% <20%
Tobacco essence - 4% 4.5% 1% <5%
Essence 2% - 1% 1% <5%
Organic acid 1% - - 2% <1%
Anti-oxidation agent 1% - - - -
Butyl valerate - 1% - - -
Isopentyl hexonate - 1% - - -
Lauryl laurate - 0.6% - - -
Benzyl benzoate - 0.4% - - -
Methyl octynicate - 0–5% - - -
Ethyl heptylate - 0.2% - - -
Hexyl hexanoate - 0.3% - - -
Geranyl butyrate - 2% - - -
Menthol - 0.5% - - -
Citric acid - 0.5% 2.5% - -
Water - - - 2.9% <10%
Alcohol - - - 8% -
2,3,5-Trimethylpyrazine - - - - <1%

2,3,5,6-Tetramethylpyrazine - - - - <1%
 Customer based scenario
The product is entirely based on the customer
satisfaction basis.Satisfying the customer needs
that is the prime importance to the company.
While making the product the consideration is not
only given to the quantity basis but the product
finds its dignity from its quality assured products
and spares .It gives a sense of safety and provides
an ease to the customer .
 SUGGESTION
A trusted fact is that ,these cigarettes are less
prone to cancer therefore people will adopt
this for their smoking purpose .
The nicotine content in these cigarettes ranges
much less than those of normal cigarettes
available in the market therefore this is an
added advantage for mankind as it will cause
less diseases.
THANK YOU