Developing business ideas

and your creativity

Nursing Entrepreneurship
John Arthur G. Caluya, ERT, RN, MAN

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
Business Mission Project
Process:
1. Idea generation
2. Business Concept Development
3. Business Mission Presentations
4. Business Plan (2nd semester)
5. Business Plan Fair Event

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
Sources of Business IDEAS
• Market niche, company acquisition, family company,
franchising, innovation, hobby, subcontracting,
systematic search, privatisation of public services,
nature tourism, idea from abroad, professional
knowledge, education

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
Idea generation methods
1. Individual methods: relaxation, image working, mind
maps, emotional intelligence, associations and
analogues
2. Group methods: brainstorming, Six thinking hats,
Idea walk

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
Opportunity recognition
• An idea is not an opportunity
• opportunity = attractive, durable, timely
• anchored in a product/service which creates or add value
for its buyer and or end user
• most successful entrepreneurs are opportunity-focused
• they start with the customers and do not lose sight

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
 From opportunity
to a business mission
• Diverse use of concepts
• Corporate mission
• answers the question why a company exists
• Mission statement, business mission
• a broadly defined, enduring statement of purpose that
distinguishes a business from others of its type

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
A MISSION STATEMENT
EXAMPLES
Nokia Connecting people
3M Innovative solutions to unsolved problems
Walt DisneyMaking people happy
HP Make technological solutions to
promote the well-being of mankind

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
From opportunity to a business mission
• Business Mission Models
• Scandinavian Model
• customer/benefit, target image, product/service,
operation mode
• Ashridge Mission Model
• purpose, strategy, company values, standards and
behaviours

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
Business mission in a small company

• More innovative
• More efficient
• More socially effective
• More entrepreneurial than large firms

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
But many fail to realize their potential
because of:
• Wrong strategies
• Lack of human, technical and financial resources
• Poor market coupling
• Lack of focus
• Lack of management skills

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
Concepts related to new business
creation
Creativity is the ability to develop new ideas and to
discover new ways of looking at problems and
opportunities.
Innovation is the ability to apply creative solutions to those
problems and opportunities to enrich people’s lives.
Invention is a new solution stated in the law e.g. patents,
trademarks or utility models
Innovation leverage is transferring better practices and
solutions in the business environment
No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
The three components of creativity
1. Expertise (knowledge - technical, procedural, and
intellectual)
2. Creative-thinking skills (How do you approach
problems?)
3. Motivation (intrinsic motivation more
effective)

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
Paradigms rule the world
Traditional assumptions and perspectives kill creativity

A paradigm is a preconceived idea of what the world is,

what is should be like and how it should operate

No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
Barriers to creativity
1. - searching for the one “right” answer
2. - focusing on being “logical”
3. - blindly following the rules and routines
4. - constantly being practical
5. - viewing play as frivolous
6. - becoming overly specialised
7. - avoiding ambiguity
8. - fearing looking foolish
9. - fearing mistakes and failure
10.- believing that “I’m not creative”

The key to spurring the imagination is to learn to think fluidly and flexibly.
No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.
No part of this material may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the owner, except for personal academic use and certain other noncommercial uses permitted by copyright law.