Module: Business

Communication
Topic: Message Design

Quratulaine Tariq
Department of Business Administration
quratulaintariq@uosahiwal.edu.pk

Week 7

1
 Learning Objectives
• To describe the beginnings of different
business messages
• To discuss the endings of different
business messages
• To explain how a business message should
be composed
• To summarize how an effective business
message should be designed
Beginnings and Endings of
the Business Messages
• The most important parts of a business
message are the opening and closing
paragraphs because:
“First impression is the last impression”
“We remember best what we read last”
• The trick to be followed here is to put the
most favorable ideas at the beginning and
ending whenever possible
Opening Paragraph
Closing Paragraph
 Composing the message

1. Drafting your message

2. Revising your message
3. Editing and proofreading message
 Class Activity
Evaluation of Closings:
•Rewrite the following closings to show a
more reader-oriented approach and a
friendlier tone.
1) Payment is due on delivery.
 Class Activity (Cont’d)
2) Fill out the enclosed questionnaire
and mail it to us right away so that
we can send your prize.
3) You must send your payment by
October 15 or risk your account
being turned over to a credit
agency.
 Reference Book /Reading
Material
Chapter 6
Effective Business Communications
By Herta A. Murphy
 Any Questions?

In case of any query feel free to contact:

quratulaintariq@uosahiwal.edu.pk
Thank You