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G IR I S
H
GIRISH
FOOD
STORE CASE
Q 1 A n a l y s e t he d a t a
p r o v i d e d in t he c a s e a n d
su g g e st category
tactics b a s e d o n
ca l cu l at ing t h e r a t i o s
like G M R O I G M R O F
direct p r o d u c t profit
Microsoft
Excel Worksheet

2
 Q4
Q 2 ) A s s o r t m e n t B a s e d C o m p et i t i v e S t r a t e g y

HIGH GROWTH HIGH GROWTH

• Item Sales Performance is an LOW SHARE HIGH SHARE
important factor
Talcs, Face Wash, Cereals, Deodorants,
• Incremental contribution of each Skin Cream, Hair Oil, Soaps, Shampoos,
SKU tested at regular intervals Soup, Prepared Body Lotions,
Foods Toothpaste
• Decision to launch a private label
LOW GROWTH
is based on substitution analysis LOW SHARE
LOW GROWTH
• If turnover of private label HIGH SHARE
Shower Gels, Oral
reaches 80% of the sales of Care
Beverages, bread,
candy, salt
national brand, national brand is accessories,
tooth powder, mil
replaced
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 Q5
Q.3. A n al y ze t he
p e r f o r m a n c e of t he
promotional
efforts of t he
store. D r a w
implication a n d
suggest measures
to improve
category
and sub-category
promotional
performance
Q.4. D r a w o u t a
classification p l a n
for t he different
categories and
identify their r
b a s e d o n t he s
data and stren
of t he o ther
f o rm at s .
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