CONSECUTIVE

SAMPLING

PRESENTED BY:
MS. NANDHINI.C,
M.SC I ST YEAR,
DEPT OF CHN,
CON-PIMS.
 DEFINITION
 Consecutive sampling is defined as a 
non-probability sampling technique.
 Samples are picked by the researcher more
like convenience sampling, only with a slight variation.
 Here, the researcher selects a sample or group of
people, conducts research over a period, collects results,
and then moves on to another sample
(or )subjects who meet the inclusion and exclusion
criteria during specific time period.
 This sampling technique gives the researcher a chance
to work with multiple samples to fine-tune his/her
research work to collect vital research insights.
In consecutive sampling, there are a third option available.
 Here, a researcher can accept the null hypothesis, if not the null
hypothesis, then its alternative hypothesis.
 If neither of them is applicable, then a researcher can select
another pool of samples and conduct the research or the
experiment once again before finally making a research decision.
EXAMPLE
 “COMPANIES/ BRANDS WHO HAND OVER PROMOTIONAL
LEAFLETS TO PURCHASE A LUXURY CAR TO PEOPLE IN A
MALL OR CROWDED AREAS .”
 In this example, the people walking in the mall are the
samples, and let us consider them as representative of a
population.
 Now, the researcher hands these people an advertisement
or a promotional leaflet. A few of them agree to stay
back and respond to the questions asked by the
promotion executive (we can consider him/her as a
researcher).
 The responses are collected and analyzed, but there is no
conclusive result that people would want to buy that car
based on the features described in the leaflet.
 The promotion executive now asks questions to another
group of people who analyze the details of the car and its
features and show a keen interest in buying the luxury
car. Thus, this group of people has provided conclusive
results for purchasing the vehicle.
 However, there is a downside to this sampling method.
You cannot consider the sample to be representative of
the entire population. In this example, not all people who
have taken this leaflet were interested in buying the car.
 Here is where sampling bias comes into the picture. So
to overcome this bias, consecutive sampling should be
used in tandem with probability sampling.
ADVANTAGES OF CONSECUTIVE SAMPLING

 Researcher has many options to implement in sampling

size and sampling schedule. 
 Sampling schedule is completely dependent on the
nature of the research, a researcher is conducting.
 Researcher can fine-tune his/her researcher.

 Not time-consuming and doesn’t require an extensive

workforce. 
DISADVANTAGES
 This sampling technique cannot considered as
representative of the entire population.
 Not based on randomization.