01

Modul ke:

KONSEP MANAJEMEN
STRATEGIS
Fakultas
FEB Muhammad Nashar
Letakkan foto
Program Studi Terbaik anda
disini 
MANAJEMEN
Content :
• Perkenalan
• Kontrak perkuliahan
• Konsep manajemen strategis
Perkenalan
• Dosen :
– Nama = Mirza
– HP = 081223742557
– Email = piscessmir@yahoo.com
– mirza@mercubuana.ac.id
• Mahasiswa
– nama = …….
– Pekerjaan/bagian = ………
– S1/ jurusan = ………
Kontrak Perkuliahan
• Absen = min kehadiran 80 %, maksimal terlambat 30
menit
• Bobot nilai
– absen = 10 %
– Tugas = 35 %
– UTS = 25%
– UAS = 30 %
• Jenis Ujian UTS/UAS = OPEN/CLOSE
 Chapter 1
The Nature of Strategic Management

Strategic Management:
Concepts & Cases
11th Edition
Fred David

Copyright 2007 Prentice Hall

Strategic Management – Defined

Art & science of formulating,

implementing, and evaluating, cross-
functional decisions that enable an
organization to achieve its objectives

Copyright 2007 Prentice Hall

 Strategy Formulation

Vision & Mission

External Opportunities & Threats

Internal Strengths & Weaknesses

Long-Term Objectives

Alternative Strategies

Strategy Selection

Copyright 2007 Prentice Hall

 Strategy Implementation

Annual Objectives

Policies

Employee Motivation

Resource Allocation

Copyright 2007 Prentice Hall

 Strategy Evaluation

Internal Review

External Review

Performance Metrics

Corrective Actions

Copyright 2007 Prentice Hall

Achieving Sustained
Competitive Advantage

1. Adapting to change in external trends, internal

capabilities and resources

2. Effectively formulating, implementing & evaluating

strategies

Copyright 2007 Prentice Hall

Adapting to Change – Key
Strategic Management
Questions
• What kind of business should we
become?
• Are we in the right fields?
• Are there new competitors
• What strategies should we
pursue?
• How are our customers
changing?

Copyright 2007 Prentice Hall

Key Terms

Vision Statement –
What do we want to become?

Mission Statement –
What is our business?

Copyright 2007 Prentice Hall

Key Terms
Opportunities & Threats (External)

Analysis of Trends:
• Economic
• Social
• Cultural
• Demographic/Environmental
• Political, Legal, Governmental
• Technological
• Competitors
Copyright 2007 Prentice Hall
Key Terms
Strengths & Weaknesses (Internal)

Typically located in functional areas of the firm

• Management
• Marketing
• Finance/Accounting
• Production/Operations
• Research & Development
• Computer Information Systems

Copyright 2007 Prentice Hall

Key Terms

Strategies

 Means by which long-term objectives are achieved

Copyright 2007 Prentice Hall

 Comprehensive Strategic Management Model
External
Audit

Chapter 3

Long-Term Generate, Implement Implement Measure &

Vision
& Objectives Evaluate, Strategies: Strategies: Evaluate
Select Mgmt Issues Marketing, Performance
Mission
Strategies Fin/Acct,
R&D, CIS
Chapter 2 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9

Internal
Audit

Chapter 4

Copyright 2007 Prentice Hall

Benefits of Strategic
Management

Financial Benefits

• Improvement in sales
• Improvement in profitability
• Productivity improvement

Copyright 2007 Prentice Hall

Benefits of Strategic
Management

Non-Financial Benefits

• Improved understanding of competitors strategies

• Enhanced awareness of threats
• Reduced resistance to change
• Enhanced problem-prevention capabilities

Copyright 2007 Prentice Hall

Business Ethics & Strategic
Management

Code of Business Ethics –

 Provides basis on which policies can be

devised to guide daily behavior and
decisions in the workplace

Copyright 2007 Prentice Hall

Advantages of International
Operations

Absorb excess capacity

Reduce unit costs
Spread risk over wider markets
Low-cost production facilities

Copyright 2007 Prentice Hall

 Disadvantages of International
Operations

Difficult communications
Underestimate foreign competition
Cultural barriers to effective management
Complications arising from currency differences

Copyright 2007 Prentice Hall

Terima Kasih
Dr.Mirza, ST,MM