EFFECTIVE

EMAILS

SUBJECT: CORPORATE
SKILLS
INSTRUCTOR AMNA YAMEEN
Factors in Communication Means

Effective Emails
AGENDA

YOU Attitude
FACTORS IN SELECTION OF MEANS OF COMMUNICATION

1. Nature of
2. Cost 3. Record 4. Distance
Message

5. Scale of 6. Supporting
7. Urgency 8. Secrecy
Organization Technology

9. Safety 10.Relationship
TIPS FOR EFFECTIVE EMAILS

Whenever
Don’t possible, deliver Effective Subject
Timing of email
overcommunicate bad news in Line
person

Know your
Organize your Avoid multiple audience
Check your tone
message calls to action (salutation, Use of
Cc & Bcc)
 Example
Bad Example Good Example

• Response to Your Email • Please RSVP- Information on

• Question Open House Tuesday, June 22,
• Hello 2010
• Meeting • Response Needed - Question
• Information for you Regarding the Change in Health
Benefits
• Please Confirm Availability-
Meeting Requested on New
Website Design -
 Example

Redraft the Email

 Example

Redraft the Email

A style of writing that:
• Looks at things from reader’s point of view
• Respects readers’ intelligence & ego
• Emphasizes what reader wants to know
“YOU” ATTITUDE
In positive situations, use more YOU than I

Avoid YOU in negative situations

‘YOU’- ATTITUDE

 Lacks you attitude: I have negotiated an agreement with Apex Rent-a-

Car that gives you a discount on rental cars.
 You attitude: As an FFC employee, you can now get a 20% discount
when you rent a car from Apex

 Lacks you attitude: We provide health insurance to all employees

 You attitude: You receive health insurance as a full time FFC employee

 Not you attitude: You failed to sign your check

 You-attitude: Your check arrived without a signature
Dear Customer

We are most happy to enclose a photo of the jewelry that we recently sold you or appraised for you. We
feel that this added service, which we are happy to extend to our fine customers, will be useful should you
wish to insure your jewelry.
We trust you will enjoy this additional service. We thank you for the confidence you have shown by
coming to our store

Sincerely
Your Sales Associate

You’ve taken a part time job at a store that sells fine jewelry. In
orientation, the manager tells you that the store photographs
jewelry it sells or appraises and mails the photo as a good will
gesture after the transaction.

In the above email, create a YOU attitude