WEARABLE TECHNOLOGY

FOR SPORTSWEAR
Submitted To: Sir Adeel Shah
Submitted By: Amna Irfan
 Brand Name: “FeelMax”
Tag Line: “Quality never goes out of style”
How I came up with this idea?
 Product Description

 Wearable Technology for Sports wear.

 a device worn on the human body that incorporates the intelligence (sensors and
electronics) into the clothes.
 Smart sportswear promises to offer effective solution for weavers who seek more
detailed data about their fitness performance.
 Smart Textile vs Smart device/watch

 Intelligence is currently embedded in daily objects like watches. However, textiles show
several advantages as clothes and are unique in several aspects.
 Textile materials are able to combine advanced multi functionality with traditional
textile properties.
 They are low-power devices that are adapted to the human body in order to be worn
as accessories like smart watches.
 Smart textile are located on the body, in direct contact with the skin. The high-
resolution data can be retrieved remotely to allow long-term home monitoring of
subjects in daily activities.
 Market Analysis

Interviews:
 Two interviews were conducted, both of the interviewer belongs to Sports and fitness
industry.
 I conducted these interview to know the opinion and reaction of the potential
customer.
Survey:
 The result showed a positive result and a lot of customers are enthusiastic to buy the
product.
 MARKETING STRATEGY
SWOT Analysis:
 Strength: enhance the fitness results. Pleasure and healthy become the main purpose of
fitness, it provides joy to consumers.
 Weakness: Higher prices, wearable device market is still in its infancy.
 Opportunity: Sports industry development, people's lifestyles undergoing significant
changes.
 Threads: Electronic Display technology barriers exist. Privacy security issues.
4Ps:
 Product: Wearable technology for sportswear, Using best quality fabric which are
everlasting.
 Price: Skimming pricing strategy.
 Place: Online distribution, Exclusive distribution, and Intensive distribution
 Promotion: Social Media, Advertisement and Sponsorships.
 Product manufacturing process
The combination of electronics and textile can be divided into two categories:
 Embedded electronics: It is building in of existing electronic component in a textile.
 Textronics: This refers to the manufacturing of electronic components by textile
production techniques and textile material.
(a) Metal coated wire Schematic of conductive
combined in iron tube; (b)
fiber twisted with the
several diameter reductions
of tube; (c) Bundling of normal fibers.
tubes; (d) Leaching,
realizing fibers.
 FABRIC SELECTION
Mesh fabric will be used near the side seams. Panels will be of mesh. Fabric used for the body
will be of polyester sheath and lycra core.

 Mesh: Mesh is a fabric which include a certain amount open spaces, a typical mesh is
about 85% material and 15% holes. Mesh is beneficial in sportswear as it provides good
comfort and stretch Allow air to circulate and reach the skin meaning that it is ideal for
ventilation area of garment.
 Lycra: Lycra is renowned for its ability to be stretched four to seven times its original
length and will still return to its normal state and length when released. Other
admirable properties of Lycra include its resistance to sunlight, sweat and
improvement of comfort, ease of movement and shape retention when used in a
fabric. It will be polyester sheath and lycra core.
 Size Chart
*MEASUREMENT TAKEN IN INCHES

Shirt Size Sleeve Length Chest Width Body Length

S 8.5" 16.5" 26"

M 9" 19.5" 26.5"

L 9" 21.5" 27.5"

XL 10" 23" 29"

Customization:
There will be an option for size customization, especially for plus size consumers.
Color palette can be customized according to the buyers requirement, especially
for teams.
Mood Board
Tech Pack
Product Packaging

Sports Bag
 Costing and Pricing
  Cost/kg Cost/piece
1. Mesh Fabric 650  
1. Lycra with Composition (polyester) 500  

1. Knit Process of Fabric 10  

1. Wire    
1. Device    
1. Finishes    
1. Dyes    
1. Transport Charges   100
1. Stitching Charges   70
1. Product Packaging   100
1. 15% (overhead price)    
1. Zipper   20
1. Profit   80%

The rows are empty because the prototype is incomplete, and was not
able to arrange materials due to lockdown
 Future Plans For Bulk Production And
Enable Market Success
 Create the right partnerships with sensor companies.
 Hire the people with advanced skills in machine learning and mathematics.
 . Address the challenges of real ­time processing of big ­data by developing a
partnerships with hardware and software vendors.
 Create partnerships with clothing designers and manufacturers to develop a truly
wearable product. Plugging in the clothing into the wall will not be an option for
charging.
 Conclusion

 After conducting all the research steps, I concluded that our target market is looking
forward for such product in the market. Available of sufficient knowledge can help us
to introduce smart textile in Pakistan. We have fabric available at cheap prices. The
only disadvantage is insufficient technology and skilled labor.
 We can expand our brand by creating product line like sensor yoga pants, can launch
medical related product like ECG. Introduction in textile industry will going to help to
make medical care cheap and available all the time. Providing immediate medical help
to the patient can help to reduce sudden death rate as well.
THANK YOU