Prepared by :

Himanshu Srivastava A28

Pushpendra Singh A 38
Manan Aggarwal A40
Atul Kaul A42
Abhishek Sinha A44
Swaminathan P A46
 A communications audit is conducted to
determine client goals, strengths/weaknesses
and issues to effectively target audiences,
constituents and stakeholders
 Benefits of a communication audit:
• Present the information you wish to convey to targeted
audiences, assuring that it is useful, and reinforced
through a variety of means
• Avoid overlooking your members with too much
information for them to absorb and use
• Present information to members in the way that they seek
it or expect to find it
• Minimize the workload of your staff as they increase the
types of communications vehicles employed, frequency in
which they are delivered, and the customization of
messages to target user groups with related information
needs and concerns
• Results of the audit can be organized into stages of
development, e.g., low-hanging fruit to fix (e.g., simple
HTML changes) vs. navigation overhaul.
 Known challenges for communicating with the
membership, such as
• Information overload
• Confusion as to where to find information
• Lack of participation in list serves and Communities
of Practice (CoP)
• Lack of Website site clarity
• Lack of knowledge about marketing programs, e.g.,
early-bird registration, discounts.

 Other constraints, such as

• Lack of time to attend programs
• Inconvenient location of events.
A press release  is a written or recorded
communication directed at members of the news
media for the purpose of announcing something
claimed as having news value.
 The use of a press release is common in the field of public
relations, the aim of which is to attract favorable media
attention to public relations professional's client and/or
provide publicity for products or events marketed by those
clients.
  A press release provides reporters with an information
subsidy, containing the basics they need to develop a news
story
 Press releases can announce a range of news items such as:
scheduled events, personal promotions, awards, news
products and services, sales and other financial data,
accomplishments, etc.
 Headline— used to grab the attention of journalists and briefly summarize the news.
 Dateline— contains the release date and usually the originating city of the press
release. If the date listed is after the date that the information was actually sent to the
media, then the sender is requesting a news embargo, which journalists are under no
obligation to honor.
 Introduction — first paragraph in a press release, that generally gives basic answers to
the questions of who, what, when, where and why.
 Body — further explanation, statistics, background, or other details relevant to the
news.
 Boilerplate — generally a short "about" section, providing independent background on
the issuing company, organization, or individual.
 Close — in North America, traditionally the symbol "-30-" appears after the boilerplate
or body and before the media contact information, indicating to media that the release
has ended. A more modern equivalent has been the "###" symbol. In other countries,
other means of indicating the end of the release may be used, such as the text "ends".
 Media contact information — name, phone number, email address, mailing address, or
other contact information for the PR or other media relations contact person.
 Information about the Bid (General Information,
Deadline etc)
 Introduction of the Bid
 Bid evaluation criteria
 Instruction to bidders
 Supply requirements
 Bid Submittal
 Brief description of the project/consultancy.
 Introduction by the representative body.
 Tender documentation, term of reference and
selection criteria.
 Tender closing time.
 Who will address the press.
 What is the reason for press conference.
 When is it to be held.
 Where i.e. Venue.
 Why is it being held.
 Visuals and Interviews.
 An organized presentation and display of a
selection of items.
 Exhibitions are common events, the concept

of an exhibition is quite wide and

encompasses many variables.
 Might range from a single artist exhibition to

a large scale World fair.

• Display a wide range of products and services
• One can meet large number of prospective
buyers in a brief duration of time.
• It is a platform for both the exhibitor and the
buyer to establish a network for future
dealings.
• Opportunity to view from close proximity, the
USP of the competitor's products, and their
selling strategies
 Stiff competition often leads to loss of
prospective customers.
 No scope for any loopholes in the promotion

process.
 Competitors may copy ones ideas which may

cost one a huge sum of money.

 Exhibitions and launches

Exhibitions and launches are an effective

form of communication which encompasses
both the host and the guest to share their
interest on a common ground.
• “Mass” method in communication to the
desired population.
• Magazines, periodicals, glossies or serials are
publications, generally published on a regular
schedule, containing a variety of articles.
• Distribution
– Paid
– Free
– Controlled
 High rank of audience’s accessibility
 Longest life span of all media
 Production quality sembles editorial content
 Higher reach than other medium
• A brochure (also referred to as a pamphlet) is a
type of leaflet.
• Brochures are most commonly found at places
that tourists frequently visit, such as museums,
major shops, and tourist information
• Brochures are often printed using four color
process on thick gloss paper to give an initial
impression of quality. Businesses may turn out
small quantities of brochures on a computer
printer or on a digital printer, but offset printing
turns out higher quantities for less cost.
 You have total control over what is said and
how it is said. 
 You control where your brochure is placed as

well as who gets it. 

 Brochures are flexible as you can choose the

type of printing, paper and size to fit your

budget and marketing needs.