SWOT & PEST

ANALYSYS
OF AIR ASIA
PRESENTED BY CHRIS TAN
INTRODUCTION OF THE
COMPANY
● Leading low-cost carrier of Asia
● Operates 388 routes – 152 destinations in 22
countries
● Air Asia Group: Air Asia Malaysia, Air Asia India,
Air Asia Philippines, Air Asia Indonesia, Air Asia
Japan and Air Asia Thailand.
WHAT IS
THIS SWOT
ANALYSIS?
SWOT ANALYSIS OF AIR ASIA

STRENGTH WEAKNESES
• Steady and • Sustaining costs
Consistent • Low Profits
positioning • Challenges in
• Weekly flights balancing service
• Innovation in quality with pricing
service
• Successful cost-
OPPORTUNITIES THREATS
cutting
• Surge in overseas • Competition
travel • Management of
costs
WHAT IS PEST
ANALYSIS?
PEST ANALYSIS OF AIR ASIA
• Political differences across
different countries
• Local restrictions of the aviation
POLITICAL boards operating in different
regions.
FACTORS • Landing charges varies across
the countries – changes of the
operating cost of airlines across
the word.
• political stability in certain
regions and the diplomatic
relations between different
countries.
 PEST ANALYSIS OF AIR ASIA
• Fuel price fluctuations – causing
an increase in the operational
costs. ECONOMIC
• Slowdown in China impacting
tourism sector in South-East Asia
FACTORS
– a slowdown in Chinese tourist
– causes by the Covid-19.
• Affected when the recession hits
different markets and countries.
With inflation accompanied by
low spending by the consumer,
causes a slowdown for the
airlines.
PEST ANALYSIS OF AIR ASIA
SOCIAL
FACTORS
PEST ANALYSIS OF AIR ASIA
TECHNOLOGICAL
FACTORS
• Strong presence on social media - Instagram,
Facebook etc. - recent updates and discounts that
are to be offered by the airlines over the various
routes.
•  Promotes online booking, hotel bookings, car hire,
etc.
• Online program GO holiday - where guests can book
holiday packages online in real-time.
 PEST ANALYSIS OF AIR ASIA
LEGAL FACTORS
• Comply with the different regulations that
prevail across different regions.
• Take care of the different laws related to
employment in these regions are followed.
• Airline also needs to consider various
regulations related to providing quality
service to its consumers, since a lapse in
these policies will lead to major damage to
the brand, along with massive monetary
effect
PEST ANALYSIS OF AIR ASIA
ENVIRONMENTAL
FACTORS
• Air Asia has been working towards making a
mark in the field of sustainability.
• Reduce the weight of their carriers, to facilitate
lower use of fuel and increase efficiency.
• To save paper has undertaken the initiative of
recycling its travel360 magazines and utilizing
the money generated from the process towards
the Red Heart Fund.
THANK
YOU