OUR TEAM Group-4

Prateek Chandrasekara C010

Himanshu Chowdhary C012
Sonakshi Gupta C021
Ritaj Trivedi
Abhishek Mishra
I059
A038
Operations Strategy
Arjun Balaji H011
Anish Dalmia E018
Sandcone Model

Cost

• HR Automation
• IT Consolidation
• Supply Chain Innovation
Flexibility
• Reinvented in 2015
• Core - Growth - Future

Dependability
• Most reliable business Printer brand
• Top notch reliability
• Minimal downtime
• New design ideas
• Competent customer service Quality

• HPWay
• Monitor & evaluate Quality
• Competitive advantage
• High Quality-Average price
Product – Process Matrix

Breaking down the production process :

1. Process postponement
2. Process resequencing
3. Process standardization
HP maximized the number of standard
components it uses in all forms of the
product, assembled those components for all
product options in the earlier stages of the
assembly process, and postponed the
addition of the components that differentiate
the product until the later stages of the
process.

How HP builds its products?

Standardized product
+
Customized product
Dynamic Capabilities

Hybrid
Hybrid Cloud
Cloud Solutions
Solutions HPE
HPE Ezmeral
Ezmeral Data
Data Fabric
Fabric
o Workload optimised
o 360-degree security o Leveraging data,
o Intelligent automation action and mobility
o Predict and prevent problems o Resilience
o Global visibility and learning o Open tool solution
o Scalability of Data

Integrated
Integrated IT
IT Management
Management
o Transform servers, storage and
networking into software-
defined infrastructure
o Modern dashboard HPE
HPE GreenLake
GreenLake Management
Management Services
Services
o Efficient workflow automation

HPE
HPE Proactive
Proactive Care
Care
o Reduced occurrence of
problems
o Quicker responses
o Proactive & Reactive support
service deliverables
Some Operations Strategies implemented at HP
Resource/Capability Valuable Rare Inimitable Organized Implication HP Infrastructure Maturity Model

Temporary
Global Presence Yes No No Yes
Advantage

Competitive
Brand Image Yes Yes Yes Yes
advantage

Temporary
Product Portfolio Yes Yes No Yes
advantage

Competitive
Customer Loyalty Yes Yes Yes Yes
advantage

Technological Competitive
Yes Yes Yes Yes
Innovation advantage

o Tech & Architecture - Maturity ranges from dedicated IT resources to

o HP follows Quality maturity
system over EFQM excellence
model
o Reviewers of one division are
GM from other divisions
o Helps score itself relative to
other Organizations
o Appraised at the highest
Level 5 by CMMI for quality
control
cost-effective, pooled, shared, and automated resources
o Management tools & Processes - Maturity ranges from project-based
tools and information to standard, integrated tools & processes
o Culture & Staff - Maturity ranges from a technology-oriented
environment to a more service-oriented, business-centric environment
o Demand, Supply & IT Governance – Maturity ranges from IT as a cost
centre to an IT governance model that provides real-time alignment of
supply to demand
o Managers analyze the data gathered across the four domains to find
Infrastructure’s current and desired state against five stages of
Some Operations Strategies implemented at HP
HP Return Map - A decision support metric for Product Development

Earlier Myth – Cost to develop a product has influence on its success

and profitability.
New Understanding – Time required to develop a product has
defining influence on its success and profitability.
Fact - Companies lose 33% of after-tax profit when they ship products
six months late, as compared to 3.5% of loss when companies
overspend 50% on product development but roll out products in time
Problem - Collaboration among functional units is difficult, uncertain
and is unable to achieve the goals due to misunderstandings and
shifting of work.
Solution - A metric is required which managers of inter-functional
teams can use to direct employee’s effort towards timely product
development. Such a metric is also used by HP & the company calls it
– “Return Map”

The return map helps in tracking (in terms of money &

time), R&D, Development, Manufacturing, Sales & Profits
through several metrices and hence measurable assessment
of inter-functional product development process.
Recent Developments

Mass Customization Drive

Modular Product Design
Advantages are
• Increase standard components and postpone differentiating ones
• Manufacture modules of different products independently
• Enable troubleshooting by making it easy to isolate issues

Modular Process Design

• Process postponement
• Resequencing of process flow
• Standardization
Recent Developments

Unlocking Value Trapped in Reverse Supply Chain

HP’s Reverse Supply Chain
• Acquiring products from customers/ commercial retailers
• Getting them from retailers to inspection sites
• Inspection
• Refurbishment or Re-manufacturing (ODM)
• Re-sales and Re-marketing

Price Elasticity of Returns

• Quality 1 – more valuable and erodes value slowly
• Quality 2 - Less valuable and erodes value much more quickly

Identifying Bottlenecks
• Lack of documentation
• No demarcation between low-intensity and high-intensity refurbishments
First bottleneck – ODM
Second bottleneck – Irrational fears and poorly motivated sales
Recent Developments

Unlocking Value Trapped in Reverse Supply Chain

Roadmap for Reverse Supply Chain Redesign
• Treating returns as a profit stream, not a waste stream
• Having an end-to-end view in mind
• Avoid fragmenting the supply chain (lean and unbroken)
• Identifying right performance metrics
• Developing model to determine flow of products profits in reverse supply chain
• Aligning organizational structure and incentive systems with larger goals
Thank You