“A Proposed Product

Design of Rim Cleaner”

BSME-BSIE
2019
Storytelling/
Customer Journey
Content:
• Who is our target
users?
• What problems are
we trying to solve?

2
UNDERSTANDING THE TARGET USERS

Collect Input from others

People Shadowing
Target Group
Personas

3
 People
Shadowing
By
observation
and
learning
from
everyday
life

4
 ³Car Owners and Car Wash Workers´

What are their needs?

Work, Car, Money, Freedom

What are you offering them?

Target Rim (wheel) Cleaner

Group
By better
defining
who we are How many are How many of How frequently What do you get How can your
trying to there? those will you will you in return? relationship
reach? interact? grow?
search  Identify the
difficulties of  Meeting and
Regularly as
About 50,000 ± 50 cleaning rims exceeding their
needed  Suggestions expectations
necessary for  Help them save
the betterment time and effort
of the product in cleaning rims

5
 Personas
By visualizing their key characteristics

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Vivamus a tellus

6
EXPLORING OPPORTUNITIES & CHALLENGES

Test and Improve

 Problem Identification
 Question Ladder
 Experience Map
 Problem
Identification
By focusing on key critical issues

Cars are a very important means of transportation for the people. Ensuring it is
well-maintained is one of the owner’s important duty. Keeping the car clean is one of
the maintenance which a car owner must ensure. Moreover, keeping the car clean,
in both inside and outside part, does not only retain the aesthetic of car but also help
maintain its performance. One of the most important part of the car is its tire rims.
Tire rims are the outer circular design in the outer edge of the wheel which holds the
tire. It is important to keep the rims clean because just as the tires, rims are located
in a position that is very expose to dirt thus, accumulation of dirt is very high.
Accumulated dirt on the rims will not only bring a grisly appearance to the car but it
will also bring a negative impact on the wheels which will lead to a negative effect to
the vehicle’s performance. Furthermore, leaving dirt on the rim will possibly lead to
scratches or rim corrosion, which may cause an expensive repair. However, cleaning
all aspect of the tire rims is hard to ensure since some parts of the rim are hard to
reach. Most hands of the car cleaner won’t fit in the inside part of the rim which may
cause for some parts of the part of the rim to remain to be not cleaned.

8
 What is the key issue you are trying to What social /cultural factors that shape What evidence do you have that this is Can you think if this problem in a
Who is it problem for?
address and why is it important this problem? worth the investment ? different way? Can you reframe it?

KEY ISSUE  Sudden breakage of car¶s rim

 Most car owners spend products while the car is running
 Uncertainty of the  Accidents may happen
 Some parts of the rim are not that will help prolong the good
performance of
thoroughly cleaned. performance of their vehicles.
products
 Some parts of the rim are not within the
 Meticulous in
cleaner¶s reach.  Car Owners choosing products
 Car Washers to use.
IMPORTANCE

 Dirt left on the rim causes scratches

and rim corrosion which may lead to
more expensive repair .

Problem Identification (Template)

   IS DID CAN WILL WOULD MIGHT

WHO            
WHAT What is making you What did you do What can we What will be What would you What might we
struggle in cleaning in order to rectify provide to ease the your do if the possible will do to make
the rim of the car the struggles that pain in the hands recommendation features of the the cleaning less
wheels? you are you are s for product product doesn’t hassle and faster?
encountering experiencing? improvement? solve your worries  
while cleaning the     in cleaning

Quest rim?
 
process?
 

ion WHERE     Where can we

integrate the
features that you
  Where would the
stain and dust
usually hides?
 

Ladde
suggested?
 
WHEN When is the time that          
By getting

r
the rim should be
to the heart clean?
of what  
motivates WHY Why is it important Why did your     Why would it take  
people
for you to clean the hand hurt? a long time to do
inner edge of the the wiping
rim? process?
 
HOW How is it possible How did you like How can your How will the   How might you
that we can help you the product to suggested feature tool/ designed want the product
improve your work? function? will help eliminate product improve to look like?
    the pain? your work?
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 Question Ladder (SUMMARY)
WHAT
 What is making you struggle in cleaning the rim of the car wheels?
 What did you do in order to rectify the struggles that you are encountering while cleaning the rim?
 What can we provide to ease the pain in the hands you are experiencing?
 What will be your recommendations for product improvement?
 What would you do if the possible features of the product doesn’t solve your worries in cleaning process?
 What might we do to make the cleaning less hassle and faster?
 

WHERE
 Where can we integrate the features that you suggested?
 Where would the stain and dust usually hides?
WHEN
 When is the time that the rim should be clean?
WHY
 Why is it important for you to clean the inner edge of the rim?
 Why did your hand hurt?
 Why would it take a long time to do the wiping process?
HOW
 How is it possible that we can help you improve your work?
 How did you like the product to function?
 How can we help you improve your work?
 How can your suggested feature will help eliminate the pain?
 How will the tool/ designed product improve your work?
 How might you want the product to look like?

11
 Awareness Key Usage Outcome
How did this perso n hea r ab out you? (E.G. PR, socia l media, word of Wh at po ints of con ta ct hap pened between yo u and this person? Wh at was the feedb ack from this p erson? (eg. Via social media or word
mou th) What relevant pre vious experience did he or she have ? Wh at were th e critical moments, such as especially good o r ba d of mouth)
experiences? Was there a ny follow up from your side?

³Never heard of this product ³How am I suppose to use ³The design mechanics is too
before.´ this?´ complicated.´

O B S ER V A T IO N S
³I did not know that there¶s a ³Will this product really clean ³I think I¶m going to stick with
tool for cleaning the rims of the rims of my wheels?´ my dry rags.´
my car.´
He only use dray rags to clean ³I don¶t have money to buy
She does not clean the rims of the rims of his wheels. this product.´
her wheels.
³This might not be suitable for ³This might be difficult to use
³I find it difficult to clean the my car wheels.´ especially that car wheels
interiors of my wheels.´ come in sizes.´
She doesn¶t have time to
³This product is exclusive only clean the rims of her wheels.
for those who have cars.´

 Simplify product design

L E A RN IN G S

 Product must meet or exceed  Support product with manuals  Most of car owners and car
user expectations and guidelines wash workers are undecided in
 Encourage them to try the Rim  Tests must be conducted to trying the product
(wheel) Cleaner show to potential users  Encourage them to try the Rim
 Introduce product to potential  Make product flexible or (wheel) Cleaner
users adjustable  Regular feedback will be
necessary

By creating an overview of how we engage with the

Experience Map
stakeholders

12
“A Proposed Product Design
of Rim Cleaner”
Cantalejo, Credo, Hermoso, Librero, Paraiso, Tiro, Ybanez

October 2019