MOBILE

MARKETING
What is Mobile Marketing actually
 Mobile marketing is actually a platform to advertise the product through mobile technology.
 Through this platform of marketing, users can easily find the products in social media, accounts, websites, applications etc.
 It involves communicating with the customer through mobile device.
 To generate visibility, awareness, engagement or loyalty of the customer though mobile technology.
Some interesting stats about Mobile Marketing

 80% of mobile devices spent their time in apps.

 70% more web pages on tablets more than smartphones.
 Mobile searches have increased by 200% since 2012.
 65% of emails are mostly opened in phones.
 48% users start their internet sessions on a search engine.
 56% B2B people use smartphones to access vendors content.
 95% adults use their smartphone to access content or information.

source: wordstream.com
Advantages & Disadvantages
SMS has high CTR. Marketing can be seen as intrusion if poorly
Text messaging is cheap and comparatively executed.
easy. If it is a gaming application then it is difficult
 Catch shoppers on the move in a hurry. to grab attention unless it gets popular and
viral attention.
Engage direct with customers.
Depends upon the phone features.
Cheap to construct mobile site.
Basic QR codes are free to create.
Especially useful for local businesses.
Types of Mobile Marketing
◦ Mobile app marketing.
◦ In app advertising.
◦ Quick-response barcode.
◦ Mobile banner ads.
◦ Proximity or Bluetooth making.
◦ Voice marketing.
◦ SMS.
 Mobile app
marketing
Mobile apps includes
advertisements in specific
mobile applications designs.

Example- Facebook

This Photo by Unknown Author is licensed under CC BY-SA-NC

 In game
advertisements
The ads are those which pop up
during running a gaming
application.

This Photo by Unknown Author is licensed under CC BY-NC

Quick Response
bar codes
These bar codes are scanned
through camera or phone by the
customer.
They get more information
about the thing what they are
looking after scanning when
they are redirecting to the page.
Example- Paytm, Google pay
etc
 Mobile banner
ads
These banners are very much
same as desktop.
The only difference to pc
banners are, these are smaller in
size that it only can be fit it
smartphone.

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 Proximity or
Bluetooth
making.
With this people get location
specific ads enabled from
Bluetooth or other devices.

This Photo by Unknown Author is licensed under CC BY-SA

 Voice marketing
This is when the businesses are
computer produced and
automated calls to promote
their businesses.
Its up to the customer whether
they will hang up or listen to
that phone call.

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 SMS
This is the most common
marketing method.
Marketers use this medium to
reach out to the customers with
offers and relevant information
via mobile gadgets.

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