NAME: ABDULLAH MALIK

REGISTRATION ID: L1F20BSAF0111

COURSE: FINANCIAL ACCONTING
INSTRUCTOR: ABID NOOR
 PUBLIC LIMITED COMPANY

Definition:
A public limited company is a voluntary
association of members that are incorporated
and, therefore has a separate legal existence and
the liability of whose members is limited. Public
limited companies are listed on the stock
exchange where it's share/stocks are traded
publicly.
 PUBLIC LIMITED
COMPANY FROM PSX

ATLAS HONDA LIMITED:

Atlas Honda, once in the past known as Atlas Autos, could
be a Pakistani cruiser producer claimed by Atlas Gather
and Honda Engine Company and based in Karachi,
Pakistan since 1962. It is the biggest cruiser producer and a
advertise pioneer in Pakistan.
 VISION AND MISSION OF ATLAS HONDA

VISION:
Market leader in the motorcycle industry, emerging as a global
competitive centre of production and exports.”

MISSION STATEMENT:
A dynamic growth oriented company through market leadership,
excellence in quality and service and maximizing export, ensuring
attractive returns to equity holders, rewarding associates according
to their ability and performance, fostering a network of engineers
and researchers ensuing unique contribution to the development of
the industry, customer satisfaction and protection of the
environment by producing emission friendly green products as a
good corporate citizen fulfilling its social responsibilities in all
respects.”
 GOODS AND SERVICES ATLAS HONDA IS
OFFERING

Atlas Honda is offering following goods and services to general product market.
 Management Approach
 Product Quality
 Honda’s quality cycle
 Product and Service Labelling
 Marketing Communication and Anti-Competitive Behavior
 Customer confidentially
 Customer Feedback
 Dealers convention
 Free checkup, Oil change and test rides
 Customer safety
 Safety riding, training and education
 Safety riding awareness campaign
SUMMARY OF GOODS AND SERVICES OFFERING TO GERNAL MARKET

It provides many goods and services that are Management Approach, Product Quality, Honda's
quality cycle, Product and Service Labelling, Marketing Communication and Anti-Competitive
Behavior ,Customer confidentially, Customer Feedback, Dealers convention, Free checkup, Oil
change and test rides ,Customer safety, Safety riding, training and education, Safety riding
awareness campaign. For product information and display, the Company does not only comply
with strict local laws and regulations, but also places strong emphasis on safety, human rights,
environmental issues and ethical standards. Product labelling is a key feature of the Company’s
products display which helps in marketing the product and contains detailed instructions for
users. In order to convey product information, an Owner’s Manual is provided to each customer
with purchase of each product; it contains all information relating to operation including safe use
and maintenance and details on features of the respective models. However, there is no
requirement for disclosure of auto parts sourcing and details, therefore no such information is
disclosed by the Company. At the time of delivery, technical features are explained to the customer
through demonstration. Moreover, no incidents of non-compliance with regulations and
voluntary codes concerning the product and service labelling were reported as all of the
Company’s products were in compliance.
 BORAD OF DIRECTORS OF ATLAS HONDA

Following are the board of directors:

 Aamir H.Shirazi
 Sanaullah Qurershi
 Hirofumi Yada
 Mashmooma Zehra Majeed
 Abid Naqvi
 Shunsuke Miyazaki
 Susumu Morisawa
 Saquib H. Shirazi
 BRIEF PROFILE OF DIRECTORS:

Aamir H. Shirazi

Mr. Aamir H. Shirazi is the President of Atlas Group. He

graduated from Claremont Mckenna College and attended
the OPM at the Harvard Business School. He has over 35 years
of corporate management experience. He has to his credit,
work experience in Honda America, besides working at
various positions in Atlas Group, including serving as the
Chief Executive of Atlas Honda Limited for eleven years.
 BRIEF PROFILE OF DIRECTORS:

Sanaullah Qurershi

Mr. Sanaullah Qureshi qualified as a Chartered Accountant from

Scotland and joined ICI Pakistan Limited in 1962. He worked in different
capacities as General Manager and Director in-charge of Finance,
Human Resources and various other businesses of ICI. He retired as the
Deputy Chairman of ICI in 1993. Mr. Qureshi joined as CEO of Forbes
Forbes Campbell & Co. Limited, an old established Group dealing in
shipping, trading and manufacturing.
 BRIEF PROFILE OF DIRECTORS:

Hirofumi Yada

Mr. Hirofumi Yada started his career as a production expert in

1985 at Kumamoto factory of Honda Motor Company Limited.
Later, he was transferred to headquarters and was in-charge of
production, planning and control for Europe and North
America. Before being appointed to Pakistan, he was stationed
in Honda of South Carolina as Vice President. 
 BRIEF PROFILE OF DIRECTORS:

Mashmooma Zehra Majeed

Ms. Majeed completed her Chartered Financial Analyst (CFA) program

in 2001 from the CFA Institute and the Financial Risk Manager (FRM)
Program in 2010. She has a vast experience of 19 years in Investment
and Capital Markets. She has been associated with the asset
management industry in Pakistan for over 15 years with her forte being
in investment management and product development. 
 BRIEF PROFILE OF DIRECTORS:

Abid Naqvi

Mr. Abid Naqvi is the COO of ACL Capital (Pvt.) Limited, a business
development company affiliated with Associated Constructors Ltd. He
is also on the Board of Associated Constructors Limited, Alfalah GHP
Investment Management Limited and Cherat Packaging Limited. He
has worked in the fields of Commercial and Development Banking
and Stock Brokerage for a period of over thirty years. He has also
worked as CEO of Taurus Securities Limited, a renowned name in the
stock brokerage industry. He is a graduate from the University College
London, UK in the field of Economics and Finance.
 Brief profile of directors:

Mr. Shunsuke Miyazaki

Mr. Shunsuke Miyazaki joined Honda Engine Company in April 1998. He encompasses a
tremendous encounter in car segment particularly in Bike Deals and Product Planning
divisions, having worked with Honda wanders in several capacities over the globe. In 2011, he
was exchanged to Honda Engine Southern Africa as Bike Deals and Showcasing Chief. In 2016,
he came back to Headquarter of Honda Engine Co. Ltd. and worked as Africa & Middle East
Division, Director. Some time recently being exchanged to Pakistan, he accepted senior
administration part within the Sundiro Honda Motorcycles (China) as Deals Executive from
2019. He has differentiated information of Honda Items and has involvement of working in
several societies. He was designated as a part of the Board of Chart book Honda Constrained in
April 2021.
 BRIEF PROFILE OF DIRECTORS:

MR. SUSUMU MORISAWA:

Mr. Susumu Morisawa joined Honda Engine Company in April 1994. Amid his 27 year of benefit, he
has picked up a tremendous involvement in Bike Deals and Item Arranging, having worked with
Honda auxiliaries completely different capacities over the globe. In 2006, he expected supervisor
part in Honda Engine China Venture, Shanghai department. From there on, he reliably committed
and made commitments to Bike Trade, in 2018, he was exchanged to Honda Australia Bike and
Control Hardware as Executive. He has broadened information of Honda Products and has
encounter of working totally different working situations. He joined Asian Honda Engine in 2020 as
Common Chief. He was named as a part of the Board of Chart book Honda Restricted in April 2021.
 BRIEF PROFILE OF DIRECTORS:

MR.SAQUIB SHIRAZI:

Mr. Saquib Shirazi is the Chief Official Officer of Map book Honda. He is the current Chairman of
the Pakistan Trade Chamber and a Board part of Pakistan Portable Communications and Tri-
Pack Constrained. He serves on the Admonitory Sheets of the Harvard Trade School,
Commonwealth Advancement Enterprise (Pakistan) and National School of Open Policy. In the
past, he has served as Chairman of the Pakistan Auto Producers Affiliation and as a Board part of
Pakistan Petroleum, National Refinery, Sui Southern Gas Company, Pakistan Cables, Cherat
Cement, Cherat Bundling, Privatization Commission and Prime Minister’s Commerce Chamber.
 ANY
QUESYIONS
?