SWOT AND PESTEL ANALYSIS

OF THE TRAVEL INDUSTRY

Presented by,
Atul Kumar (2110139)
Don V Chakkalayil (2110018)
Rucha Desai (2110113)
Satyamitra Singh (2110172)
Sethu Parvathy (2110116)
WHY WE NEED
● To get a clear understanding of
AN ANALYSIS ? the challenges faced
● To identify various factors that
affect an industry
● To analyze the strengths and
weaknesses
● To propose possible remedial
measures

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 ● SWOT (Strength, Weakness, Opportunities,
Threats) analysis helps to:
○ build upon strengths

WHAT IS SWOT ○ improve upon weaknesses

○ analyze the chances for success
○ minimize the risks
AND -

SWOT FOR TRAVEL

INDUSTRY

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 SWOT ANALYSIS OF THOMAS COOK

S O

● Vestibulum
Global Presencenec congue ● Vestibulum
Increased necmarket
congue
●
Vestibulum nec congue
International
Vestibulum nec congue
tempus tempus tempus ● Maintenance
tempus cost
● Affordable competition growth Lower
● Lorem ipsumprofit
Lorem ipsum dolor sit dolor
● amet,Flexible
consectetur Features
Financial
● amet, struggle
Lorem ipsum dolor sit dolor Lorem ipsum dolor sit dolor
● amet,Digital presence
dolor sit dolor
nec adipiscing consectetur nec adipiscing consectetur nec adipiscing
Market uncertainty
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● elit,
Professional
elit, sed do ipsum eiusmod
● tempor. ● Lower
elit, sed docustomer
ipsum eiusmod elit, sed do ipsum eiusmod
Future
● tempor. growth sed do ipsum eiusmod
Donec facilisis lacus tempor. Donec facilisis lacus Donec facilisis lacus Growth
● tempor. Donec of rivalries
facilisis lacus
personnel
eget sit nec lorem mauris. satisfaction
eget sit nec lorem mauris.
possibilities
eget sit nec lorem mauris. eget sit nec lorem mauris.

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W T
 ● It is a framework that is used in
management, for analyzing external
WHAT IS PESTEL ? factors that affect an organization.
● It can be used for understanding the
market, its growth or decline and its
position.

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PESTEL ANALYSIS FOR TRAVEL INDUSTRY

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 PESTEL ANALYSIS OF YATRA
● Recycling and waste
● Demography management
● Political stability ● Gender roles ● Investment in renewable
● Policy changes ● Societal norms technologies
● Protests and ● Spending pattern of ● Weather conditions
governance system customers ● Proper utilization of Eco friendly
● Corruption products

Economic Technological Legal

Political Social Environmental

● Consumer protection
● Development stage ● Marketing via social laws
of a country media ● Intellectual property laws
● Conditions of the ● Innovations ● Employee protection
labour market ● R&D
laws
● Economic structure
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CONCLUSIONS ● In conclusion, the main difference
between SWOT and PESTEL Analysis is
that SWOT focuses on the internal issues
whereas PESTEL identifies external
factors.

● Both are strategic tools that plays an

essential role in decision making process
of business organizations.

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REFERENCES
1. Yatra Online Inc PESTEL Analysis
2. Swot Analysis Of Travel Agency Pdf
3. SWOT analysis of Thomas Cook - Th
omas Cook SWOT analysis
4. What Is a SWOT Analysis and How to
Do it Right in 2021 (With Examples)
5. https://www.google.com/amp/s/pestle
analysis.com/5-surprising-disadvanta
ges-of-swot-analysis/
6. How SWOT (Strength, Weakness, Op
portunity, and Threat) Analysis Works

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