Making an Inactive Bank Staff Active

Making an Inactive Bank Staff Active

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Problem ●
Background

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Actionable ●
Implementation
Problem

Bank Staff fail to be active

Month On Month
 ●
Relationship with the Banca Staff
Background ●
Inadequate Sales/After Sales Support
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Unpleasant selling experience in the
past
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Lack of insurance knowledge
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Unable to do need based
product pitching
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Perception on ROI
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Influence of competing products, viz; Mutual
Fund etc.
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Time constraints due to work load
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Sitting position in the bank
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‘Not my job’ attitude
Actionable
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Lack of insurance knowledge
●
Unable to do need based product
pitching
●
Perception on ROI

Adequate Training to be ensured on :

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LI Basics ●
Basic Products
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Processes
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Need based selling ●
Financial Basics
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Competition analysis
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One line sales pitches and trigger questions

Sale = Conviction + Communication

(of the Conviction)
Actionable
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Relationship with the Banca Staff
●
Inadequate Sales/After Sales Support
●
Unpleasant selling experience in the
past

Bancassurance business works on your relationship with the bank staff

Show them success and build confidence through continuous interventions
Ensure end to end service in all customer interactions
Be reachable - always

Sale = Conviction + Communication

(of the Conviction)
 Actionable
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Influence of competing products, viz; Mutual Fund etc.
●
Time constraints due to work load
●
Sitting position in the bank
●
‘Not my job’ attitude

Unmatched cross selling commission

Unparalleled rewards and recognition
Take support from the branch manager

Sale = Conviction + Communication

(of the Conviction)
Implementation
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Regular connect with the bank staff by
Trainer and RM
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Proper training through classroom as well
as digital platform
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More number of joint calls and closing for
confidence building
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Standing ovation even for small
achievements
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Arrange get together events in a periodic
basis