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Introduction

• Kentucky Fried Chicken (KFC) is an American fast-food


restaurant chain.
• KFC is headquartered in Louisville, Kentucky.
• The company is specialized in fried chicken.
• KFC is a subsidiary of the Yum brand and is a popular
chicken restaurant that focuses to provide the
original recipe for its products
• KFC has more than 18,000 outlets in over 100 countries.
• More than 12 million customers are served at KFC outlets
around the world.
• KFC is a subsidiary of Yum! The Brands, which also owns
Taco Bell and Pizza Hut.
Strengths in the SWOT Analysis of KFC
• Strong International Presence
• Fast Growth
• Strong Financial Condition
• Diversity in Menu
• Trade Secret
Weaknesses in the SWOT Analysis of KFC
• Issues on Food
• Issues on Franchisee Operations
• Issues on Supply Chain and Distribution
Opportunities in the SWOT Analysis of KFC

• Lost Cost Items


• Potential Growth in Emerging Markets
• Including More Vegetarian Menu
Threats in the SWOT Analysis of KFC

• Competitors
• Preference from Millennial
• Rising Cost of Resources

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