KFC is an American fast food restaurant chain headquartered in Louisville, Kentucky that specializes in fried chicken. It has over 18,000 outlets in more than 100 countries serving over 12 million customers daily. As a subsidiary of Yum! Brands, which also owns Pizza Hut and Taco Bell, KFC has strengths such as a strong international presence, fast growth, strong finances, a diverse menu, and trade secret recipes, but weaknesses like issues with food quality, franchise operations, and supply chain management.
KFC is an American fast food restaurant chain headquartered in Louisville, Kentucky that specializes in fried chicken. It has over 18,000 outlets in more than 100 countries serving over 12 million customers daily. As a subsidiary of Yum! Brands, which also owns Pizza Hut and Taco Bell, KFC has strengths such as a strong international presence, fast growth, strong finances, a diverse menu, and trade secret recipes, but weaknesses like issues with food quality, franchise operations, and supply chain management.
KFC is an American fast food restaurant chain headquartered in Louisville, Kentucky that specializes in fried chicken. It has over 18,000 outlets in more than 100 countries serving over 12 million customers daily. As a subsidiary of Yum! Brands, which also owns Pizza Hut and Taco Bell, KFC has strengths such as a strong international presence, fast growth, strong finances, a diverse menu, and trade secret recipes, but weaknesses like issues with food quality, franchise operations, and supply chain management.
• Kentucky Fried Chicken (KFC) is an American fast-food
restaurant chain. • KFC is headquartered in Louisville, Kentucky. • The company is specialized in fried chicken. • KFC is a subsidiary of the Yum brand and is a popular chicken restaurant that focuses to provide the original recipe for its products • KFC has more than 18,000 outlets in over 100 countries. • More than 12 million customers are served at KFC outlets around the world. • KFC is a subsidiary of Yum! The Brands, which also owns Taco Bell and Pizza Hut. Strengths in the SWOT Analysis of KFC • Strong International Presence • Fast Growth • Strong Financial Condition • Diversity in Menu • Trade Secret Weaknesses in the SWOT Analysis of KFC • Issues on Food • Issues on Franchisee Operations • Issues on Supply Chain and Distribution Opportunities in the SWOT Analysis of KFC
• Lost Cost Items
• Potential Growth in Emerging Markets • Including More Vegetarian Menu Threats in the SWOT Analysis of KFC
• Competitors • Preference from Millennial • Rising Cost of Resources