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    KFC is an American fast food restaurant chain founded in 1952 that specializes in fried chicken. It has over 22,000 locations globally in 136 countries. While KFC is known for its secret recipe and loyal customer base, it also faces weaknesses such as a lack of innovation and knowledge about customers, and threats including strong competition and increasing health consciousness. Despite recent problems like high prices and lower quality ingredients, KFC's founder Colonel Sanders believed that failures could lead to improvements.

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    KFC

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    KFC

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    KFC is an American fast food restaurant chain founded in 1952 that specializes in fried chicken. It has over 22,000 locations globally in 136 countries. While KFC is known for its secret recipe and loyal customer base, it also faces weaknesses such as a lack of innovation and knowledge about customers, and threats including strong competition and increasing health consciousness. Despite recent problems like high prices and lower quality ingredients, KFC's founder Colonel Sanders believed that failures could lead to improvements.

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    13 views9 pages

    Assalamu Alaikum

    Uploaded by

    295 923 Md. Monowar Anjum Ayon
    KFC is an American fast food restaurant chain founded in 1952 that specializes in fried chicken. It has over 22,000 locations globally in 136 countries. While KFC is known for its secret recipe and loyal customer base, it also faces weaknesses such as a lack of innovation and knowledge about customers, and threats including strong competition and increasing health consciousness. Despite recent problems like high prices and lower quality ingredients, KFC's founder Colonel Sanders believed that failures could lead to improvements.

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    ASSALAMU ALAIKUM

    Introduce to
    KFC
    • Kentucky Fried Chicken
    • Founded on 24 September,1952
    • American Fast Food restaurant chain
    • Headquarters:Louisville, Kentucky
    • 22.621 locations globally in 136 countries
    Enviroment of
    KFC
    Internal External
    •Consumer
    •Owner
    •Government
    •Employee
    •Competitors
    Uniqueness of
    firms
    •High quality product
    •Assurance of purity
    •Customer loyality
    •Unique taste
    •Customer care
    •Secret recipe
    •Employee loyality
    •Faith and trust of people
    Food Qualities of
    KFC
    •They are secret recipe to make their
    chicken tasty and crispy

    •Delicious and well liked recipes

    •All foods are very nutritious

    •A satisfying feast of healthy, mouth watering food


    specially prepared with the secret recipe

    •Generous portions of fresh, succulent side dishes


    SWOT Analysis of
    Strengths: KFC
    •KFC is a most identifiable
    Weakness:
    •Lack of knowledge about their
    brand chicken/fried food. customer.
    •It has the strong location, •KFC is not innovative
    store management and because, it serves only the
    motivated work force chicken products to the
    customers.

    Opportunities: Threats:
    •Increasing demand for •KFC is a facing strong

    food stuff eaten outside competitions from its


    the home. competitors, such as BFC,
    •Diversify into other fast FFC, Shawarma House
    food and meals •Increasing number of health
    conscious consumers
    Recent
    Problems
    • Perception that KFC food price is very
    high
    • Poor transportations and storage
    infrastructure
    • Lower quality agriculture and economic
    activities
    • Nonconformity with food products
    regulations
    • High production cost comparing to the
    competitors companies
    • Lack of cultural and economic activities
    “One has to remember that every failure
    can be a stepping stone to something
    better.”
    -Colonel Sanders
    Founder of KFC
    ?
    Do you have any question?

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