SELECT ANY COMPANY AND EXPLAIN ITS

PRODUCTION DISTRIBUTION AND

CONSUMPTION

COMPANY- KFC (KENTUCKY FRIED CHICKEN)

 INTRODUCTION
• KFC is the world's No.1 Chicken QSR ( Quick Service Restaurant) and has
industry leading stature across many countries . It has introduced many offerings for
its growing customer base in India while staying rooted in the taste legacy
of Colonel Harland Sander's secret recipe.
• Its signature dishes include the “crispy outside, juicy inside” Hot and Crispy
Chicken, the spicy, juicy & crunchy Zinger Burger, Toasted Twister, Chicken Bucket
and a host of beverages and desserts. For the vegetarians in India, KFC also has
great tasting vegetarian offerings that include the Veg Zinger and Veggie Snacker .
In India, KFC is growing rapidly and today has presence in 21 cities with close to
107 restaurants
• Here we’ll delve into the key aspects of the company’s production, distribution and
consumption structure.
 PRODUCTION
• Sourcing Ingredients: KFC carefully selects and sources high-quality ingredients,
such as chicken, spices, flour, and other components, from trusted suppliers.

• Food Preparation: KFC follows specific recipes and procedures to marinate and
coat the chicken with their signature blend of herbs and spices. This process
ensures the unique taste and flavor that KFC is known for.

• Cooking Methods: KFC uses a combination of pressure frying and deep frying
techniques to cook their chicken. This cooking process helps achieve the desired
crispy texture while ensuring that the chicken is thoroughly cooked.
 PRODUCTION
• Quality Control: KFC has strict quality control measures in place to maintain
consistency and food safety. This includes regular inspections, temperature
monitoring, and adherence to standardized cooking times.

• Packaging and Storage: Once cooked, the chicken is carefully packaged to

maintain its freshness and quality. It is then stored in temperature-controlled
environments to preserve its taste and texture.

• Distribution: The prepared KFC products are distributed to their restaurants and
other distribution channels using a well-established supply chain. This ensures that
the food reaches the customers in a timely manner while maintaining its quality
 DISTRIBUTION
• KFC Restaurants: KFC operates its own chain of restaurants where customers can
dine in and enjoy their meals. These restaurants are strategically located in various
cities and neighborhoods to cater to a wide customer base.

• Drive-Thru: Many KFC restaurants have drive-thru lanes, allowing customers to

conveniently place their orders from their vehicles and pick up their food without
leaving their cars. This channel provides a quick and efficient way for customers to
enjoy KFC meals on the go.

• Takeout and Carryout: KFC also offers takeout and carryout services, where
customers can place their orders at the counter and take their food home or to
another location. This channel is ideal for customers who prefer to enjoy KFC
meals in the comfort of their own space.
 DISTRIBUTION
• Delivery Services: KFC partners with various delivery platforms, such as Uber
Eats, Zomato, and Swiggy, to offer delivery services to customers. Through these
partnerships, customers can conveniently order KFC meals online or through mobile
apps and have them delivered to their doorstep.

• Online Ordering: KFC has its own website and mobile app that allow customers to
place orders online. This channel provides a seamless and user-friendly experience,
enabling customers to customize their orders, select their preferred pickup or
delivery options, and make payments digitally.

• Partnerships with Retailers: In some locations, KFC has partnered with retailers
or convenience stores to have mini KFC outlets within their premises. This allows
customers to access KFC products while shopping or running errands. These various
distribution channels enable KFC to reach a wide range of customers, providing
them with multiple options to enjoy their delicious menu offerings
 CONSUMPTION
• Growing Popularity: KFC has gained immense popularity in India, with more and more
people enjoying their menu offerings.

• Diverse Menu: KFC in India offers a diverse menu to cater to local tastes, including
vegetarian options like the popular Veg Zinger and Paneer Zinger burgers

• Expansion: KFC has expanded its presence across various cities in India, making it easily
accessible to a larger population.

• Delivery and Takeaway: KFC offers convenient delivery and takeaway options, allowing
people to enjoy their favorite meals in the comfort of their homes.

• Special Promotions: KFC often introduces special promotions and limited-time offers,
attracting customers and keeping them engaged.

• Youth Appeal: KFC has a strong appeal among the youth in India, making it a popular choice
for hangouts and casual dining. Overall, KFC has become a go-to fast food option for many
Indians, offering a blend of international flavors with a touch of local preferences.
 CONCLUSION
• KFC which has a huge customer base and it constantly targets on the market of
chicken lovers with variety of dishes introduced periodically.
• This ultimately attain them to get a loyal customers whose word of mouth are
more powerful than any kind of promotion and advertising.
• Thus KFC regains the glory of fast food market with customers all over the
world in getting their home taste at restaurant