Presented By:

Khalil Ahmed
Aligul Korai
Abdul Khalique
Riaz Ahmed
Vision

To be the leading integrated food services group in the Asia Pacific region
based on consistent quality products and exceptional customer-focused
service.
KFC Mission Statement

“To sell food in a fast, friendly environment that appeals to pride conscious,

health minded consumers”

HISTORY
 Starts in 1930 by Harland Sanders the founder of KFC
 Named as the dining area "Sanders Court & Cafe."
 In 1939 "Sanders Court & Café” was rebuilt named as KFC.
 In 1960, 190 KFC franchisees and 400 franchise units in the U.S. and
Canada.
 Parent Company Yum! Brands
Cupola
Cupola holds the master franchise rights to operate KFC in Pakistan
since1999.
 Kentucky fried chicken (KFC) - one of the
most known fast food chains in the world.

 World 2nd largest fast food chain.

 KFC has over 14000 stores across 115 countries.

 KFC 110 restaurants across Pakistan.

 Market share & annual
growth
• The current market share of KFC in the food
industry is 30%.

• $16 billion in annual system sales and has

grown with 9% compound annual growth rate
in constant currency.
 KFC Products

Mighty Zinger
• Arabian spice
Zinger burger •
• Dinner rolls
Zingrella •
• Crispy chicken chunks
Twister •
• Hot and crispy soup
Kentucky burger •
• Soft Drink
Chicken burger •
• Scope of wall
twister •
• Fruit salad
Nuggets •
• Mineral /water
Hot wings •
• Cappuccino
Fries
 Opportunities
Increase outlets.
Increase In income of urban
 Strengths
Good Taste
Brans equity
Global Experience
Operations
Strong Customers
 Weakness
High Price
Poor Reach
Fewer Items Menu
Image Of Fried
 Threats
Health Conscious Eating Habits
Animal Care
Intense Competition