• Click to edit Master text styles

– Second level
• ThirdCourse
level : ENTR6424- e-Business Startup and Cyberpreneur
– Fourth level
Year : 2017
» Fifth level

Session 5. Create Your

Website - 2
Rich Mintzer & Robin Waite
 Tips which should be avoided
in Web Design

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– Second Failing to put
Disabling the level Opening new
• Third level phone numbers Broken links
back button windows
– Fourth level or address
» Fifth level

Too many font

Slow server Outdated
Poor navigation styles and
times information
colors

Orphan pages – Using leading-

Always put edge
“home” link technology
 Features Should Be Consider
at Your Website
General site
Product
styles detail pages Checkout
navigation
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– Second level
• Third level
– Fourth level
On site search » Fifth level Imagery Payments option

Taxonomy Product description Order processing

Navigation Side by side comparison Order tracking

Category pages Customer & seller rating Saved cart

Zoomable product
Filter
images
Frequently Asked
Recommendations
Questions (FAQ)

Suggestion : Keep It Stupid Simple (KISS)

: Ease of use, mobile friendly, informative
 Be Realistic for Your Features
• How to start
Make a bullet to list
Make priority –
of features that you
•would Must have VS Nice
Clicklike
totoedit
haveMaster
in texttostyles
have
your website
– Second level
•
• What isThird level
included:
– Fourth level
– HTML » Fifth level
– Content Management System (CMS):
• Able to edit, add, or delete page
• Content editor
• Social media integration
• Some element of e-business – add, edit, delete product category, shopping cart,
payment method.
• Ability to add google analytic
• What must be avoid
– Horizontal scrolling
– Carousels
– Complicated animation
– Popups / opening new window
 Create Your Business Plan

• Writing a business plan is one of the most essential actions to

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complete when setting up a business. 25% of business fail within
– Second level
their first year, of which 95% did not take the time to write a
• Third level
business –plan. Fourth level

• Your business plan is designed to outline how your business will

» Fifth level

be structured and how you intend to run your business in the

foreseeable future.
• If your cost (direct and overhead) around $ 8,000, then your net
profit shoul be around $ 2,000 (20% of sales).
 Business Plan Content

• Outline of your main aims, goals, and strategy for your business.
• Products
• Click toand
editServices you
Master text offers
styles
– Solving
– Secondthe problem or customers needs.
level
• Third level
– Have strong value proposition
– Fourth level
• Market analysis » Fifth level

– Who are your current customers? (List largest customers or

categories.)
– What do they buy from you?
– Why do they buy from you? (Quality, Price, Reputation, etc.?)
• Marketing plan
– Target market – based on research and study.
– Pricing strategy
– Promotional strategy
• Financial forecast.
• Management
 Business Model and Strategy
of Website - Preface
• Website is not a business, it’s a extension of business, your business
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should have a strategy.
– Second level
• Create a• Third
“Holding
level Page” on your website. A holding page is a single
page which says
– Fourth level who you are, what you do and shows the end user

how they can contact you to make an enquiry. This page also have
» Fifth level

a function to announce for your potential customers when your

products/services are going to released or available.
• Your business model should be consistent, both in offline store
and online store. The objective is to make sure that the customer
get the same message and service level while they buying through
online or offline. If your target market in offline different with in
online, then you should implement different approach-different
customer expectation.
– Example : response time for the enquires from customers.
 Business Model and Strategy
of Website
• The average of lifecycle of website is around 2-3 years – strategy
to their
• Clicktarget market
to edit Master textmay
stylesnot changed much, however the
methods of level
– Second how they access your website changed significantly.
• Third level
• Conduct MVP – Fourth(Minimum
level Viable Products):
Figure Out» What Problem You’re Solving, and
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For Whom?

Analyze Your Competitors

Define the User Flow

List All Necessary Features and Prioritize Them

Build, Test, and Learn

• Example : Zappos
 Minimum Viable Products
(MVP)
• As instance here are the guidance if you want to conduct a MVP:
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– Second level So I
As a …….
• Third level I need …..
– Fourth level
can….
» Fifth level

• Example:

I need various So I can deliver my

type of resources courses and
As a lecturer
for flipped students will learn
classroom & understand

• https://www.youtube.com/watch?v=xPJoq_QVsY4
 Minimum Viable Products
(MVP)

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– Second level
• Third level
– Fourth level
» Fifth level

Source: https://www.youtube.com/watch?v=jHyU54GhfGs&t=300s
 Minimum Viable Products
(MVP)

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– Second level
• Third level
– Fourth level
» Fifth level

Source: https://www.youtube.com/watch?v=xPJoq_QVsY4&t=44s
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth level

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