Is Your Marketing

Organization Ready
for what Next
OUTLINE
 Define Marketing value preposition
 Creating Customer Value
 Exchange Value
 Experience Value
 Engagement Value
 Creating Company Value
 Strategic Value
 Operational Value
 Knowledge Value
 Determine your Marketing Value Proposition
 ACCESS YOUR FIT
 Creating your change Strategy
 Digital Score of your own company
Creating Customer Value

 Exchange Value
(Marketers create this kind of value when they effectively match their offerings to
specific customer needs- Sharp Conversion, personalization, prediction ex:- AI ALI
BABA M tailor- Companies using Data Analytics Pamper purchase kiaya tou
ap unko rest milk or etc ki adds shuru kar dien.
 Experience Value

(Marketers focused on creating this kind of value work to eliminate hassles and
enhance satisfaction across the customer journey. Ex Delta Airlines Boarding Status,
Baggage location etc KFC accept orders via mobile app deliver food to long
distance train passengers at their stop of choice.
 Engagement Value

This type value enhances the meaning of a company offering – how customers
perceive the brand and their relationship with that. Story Telling, Social Mission ,
Sharing
 Creating Company Value
 Strategic Value
Marketing teams expand current offerings and guide the development of new offerings and business
models.
Example Google (Auto Vehicles) Red Bull (Sports, Media House) Amazon $10 billion from product
sponsorship, Caterpillar placed sensors, UNILEVER manage investments.
 Operational Value

Marketing role in strengthening a company operating effectiveness has never been more important.
First effective CMOs establish a clear set of marketing principle's and methods.(shared Language and
Frameworks.
Second they foster on organizational culture that focuses on customer needs and more fluid interactions
between areas of expertise.
Third CMOs adopt technologies that help reduce the costs of coordination and coloration and increase
efficiency, transparency, and trust by enabling interaction along teams.
 Knowledge Value

AI Powered data analytics system can increasingly tease out casual relationship between marketing
investment and business outcomes, improving marketing efficiency. The success of such initiatives
depends on enhancing data creation, and management , leveraging market and customer
intelligence and advancing marketing analytics. Freestyle vending machine COCA COLA of
different flavours. It all help R&D to launch new products.
Determine your Marketing Value
Proposition
ACCESS YOUR FIT
Creating your change Strategy
A DIGITAL SCORING TOOL
https://www.marcaps.com/
Value
 Benefit over cost.

 Ball Point look good. Parker

 Ink na page pai choray .

 Cost
kum kar dee… Benefits add kar dien…
 Nominator or demonitor ko adjust kar dien.
COST
$ Cost
 Time
 Physical Effort
 Sensory Cost (SENESE PAI IMPACT, dhuvan miti
katta)
 Value = Fuction v not
Product
 Any thing which solve problem is called product.
 Product means problem has a to much impact.
Marketing Mix
4 Ps for Manufacturing.
 Instead, we're going to talk about the three often
forgotten P's of marketing which apply specifically
to service businesses: people, process and
physical environment.
 Marketing mix is called due to they ingredients.
Difference between Strategic
Marketing and Marketing
 Marketing is day to day operations.

 Long term impact strategic marketing.