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    Nestle has been operating in India since 1956. Over the decades, it has established factories, introduced many popular products, expanded business through acquisitions and investments. Some key milestones include setting up factories in 1961-1990, launching products like Nescafe and KitKat in 2006-2008, and introducing controversial new products in 2015-2017. In recent years, Nestle has launched products like Nan Pro cereal and Nescafe smart coffee machines, as well as rebranding some existing products. Its sales have grown at a CAGR of 8.85% from 2016-2020, with prepared dishes and beverages seeing higher growth. Nestle faces competition from companies like HUL, Britannia

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    Nestle has been operating in India since 1956. Over the decades, it has established factories, introduced many popular products, expanded business through acquisitions and investments. Some key milestones include setting up factories in 1961-1990, launching products like Nescafe and KitKat in 2006-2008, and introducing controversial new products in 2015-2017. In recent years, Nestle has launched products like Nan Pro cereal and Nescafe smart coffee machines, as well as rebranding some existing products. Its sales have grown at a CAGR of 8.85% from 2016-2020, with prepared dishes and beverages seeing higher growth. Nestle faces competition from companies like HUL, Britannia

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    23 views9 pages

    Nestle

    Uploaded by

    aditya anand
    Nestle has been operating in India since 1956. Over the decades, it has established factories, introduced many popular products, expanded business through acquisitions and investments. Some key milestones include setting up factories in 1961-1990, launching products like Nescafe and KitKat in 2006-2008, and introducing controversial new products in 2015-2017. In recent years, Nestle has launched products like Nan Pro cereal and Nescafe smart coffee machines, as well as rebranding some existing products. Its sales have grown at a CAGR of 8.85% from 2016-2020, with prepared dishes and beverages seeing higher growth. Nestle faces competition from companies like HUL, Britannia

    Copyright:

    © All Rights Reserved
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    of 9

    TIMELINE (1956-2021)

    1961-1990 2006-2008 2015-2017


    Netsle man 3, pichkoo,
    Set-up 3 factories and bhuna masala, kitkat mini
    The one with all the 2021
    introduced Nestle controversy.
    and bar one and pazzta
    • New Nestle Alpino Leaked report
    Premium Chocolate and masala-a-magic
    • Nestle a+ Grekeyo

    1956 1991-2005 2010-2013 2018-2020


    Nestle incorporated its
    • JV with BM Khaitan Group • Nan Pro was launched
    • Nestle Growing Up Milk Business expansion
    head office in Gurgaon • Nestle E smart coffee machine
    • nestle pure life & pallegrino activities through
    acquisition and capital
    • Relaunched nestle lactogen 1
    • -the Channel & Category • Banglar mishit dahi under a+
    Sales Development(CCSD) investment
    • Caregrow organic cereals
    Source: https://www.business-standard.com/
    Beverages Cereals Confectionaries Dairy

    Nutrition Food

    Imports Exports

    Source: https://www.nestle.in/
    5 year sales (2016-2020) and CAGR

    70000

    60000 Milk Products and Nutrition


    7.32%
    50000
    Prepared dishes and cooking aids
    13.97%
    million rupees

    40000
    Powdered and Liquid Beverages
    30000
    3.51%
    Confectionery
    20000 10.64%
    10000 total 8.85%
    0
    2016 2017 2018 2019 2020
    Milk Products and Nutrition Prepared dishes and cooking aids

    Powdered and Liquid Beverages Confectionery

    Data from annual report 2016-2020


    COMPETITORS

    Tata consumer HUL Britannia

    CAGR 2016-2020 23.62% CAGR 2016-2020 7.53% CAGR 2016-2020 9.01%

    The company has rolled out a HUL is investing in building capabilities


    for e-commerce and modern trade Severe impact on the modern trade
    premium range of customized coffee channel due to crisis in Future group
    under Sonnets brand, eyeing the Rs channels as consumer shopping
    behaviors is shifting towards e- and reliance deal
    100 crore artisanal coffee market.
    commerce
    The user can choose the roasting level,
    merger of GSK Consumer Healthcare Will be involved in new launches
    grounding and flavors of the coffee
    into HUL last year fiscal adding iconic
    which gets delivered to the doorstep
    brands such as Horlicks and Boost in Improving brand visibility and
    of the customer via our delivery
    its fold along with Vwash distribution
    channels

    https://www.business-standard.com/ https://www.freepressjournal.in/ https://www.timesnownews.com/


    Market share of nestle’s products

    Source:https://blog.pawealthadvisors.com/
    DISTRIBUTION CHANNEL
    Nestle needs a damage control

    In an internal document, Nestle acknowledged that more than


    60 per cent of its mainstream foods and drinks do not meet a
    recognised definition of health. They acknowledged that some
    of their products will never be healthy, no matter how much
    they renovate
    top executives earlier this year that said that only 37 per cent of
    Nestle's food and beverages by revenues, excluding products
    such as pet food, achieve a rating above 3.5 under Australia's
    Health Star Rating system

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