DEWYEYEDS

TEAM
1. Ritik
2. Srinivas R Baliga
3. Sanil Desai
 How to expand and acquire maximum business
Qualitative inputs on the kind of packs to be focused on and in which segment?
impact outlets, given the shifting nature of sales
point and consumption?
Packs/Occ
asion Away From Home At Home
● As the shifting nature of sales point to grocery
stores the retail outlets must be targeted
●As the schools and colleges are opening students like to and especially in rural areas as only 5 lakh outlets are
●People working from home
consume cans and small beverage bottles. penetrated out of 70 also in rural
On the Go can be targeted because
● Now we are experiencing a surge in the travel industry so areas people tend to buy offline majorly.
(Mobile small packs are handy and
the major tourist locations can be targeted. ● The eating and drinking outlets in rural areas are
Packs) they are limited in quantity
● Hccb’s juice products can be strategically placed in the gyms also worth looking for because in these
also.
as well. areas covid is easing down so people go out and also
acquisition cost and competition
factor is low.
●This will be the major target ● As the consumption is done significantly from
segment as people majorly home, HCCB can partner with food
Home (the ●Restaurants would be the main target once they would be
confined them in homes. delivering apps which can prompt users to buy
large opened.
● As individuals now become beverages or juices at the payment page
packs). ● Big Parties and weddings can also be tapped.
more health conscious so whether that restaurant offers beverages or not.
juice packs can be promoted
to consume them routinely.

Study competition activities and recommend strategies to counter them

●PCL has a cheap energy drink in its portfolio - Sting , So we can introduce one product under the monster brand of HCCB which is in the price range of sting.
● A competitive product in the category of gatorade can be looked out for as it has a great hold in the customer industry.
● Looking at the current market scenario our competitors are diversifying in health based drinks and other health drinks like Pepsi (iced tea, tropicana, gatorade),Real fruit
juices and other local competitors like arora zeera lemon, pran litchi juice.
● By looking at the brands portfolio page of PCL we found that they are directing you to the facebook page for every product so it creates an identity for it so that effort can
be made on the same line.
What is the best way to use the available activation and acquisition budget to maximize the revenue?

In comparison to rural areas, reach at lot of stores are already in urban areas and therefore acquisition budget
should be less spent in urban areas and more in rural areas. Also Activation budget should be more spent in
Urban areas and less in Rural Areas

This would include quantitative inputs on which segments to focus on and how much of the budget?

Activation Budget
Urban Rural Total
Grocery 68.6 29.4 96
Convenince 41.16 17.64 58.8
E&D 27.44 11.76 39.2
Total 137.2 58.8 196

Acquisition Budget
Urban Rural Total
Grocery 29.4 141.12 170.52
Convenince 11.76 23.52 35.28
E&D 17.64 70.56 88.2
Total 58.8 235.2 294

Recommend strategies to enhance the impact of activation budget through innovative activation ideas
●To enhance the impact of activation budget, people in the age of 28 plus who are young and are comfortable in working from home can be targeted using social
media campaigns as they would be the most active internet users.
●We will partner with the Instagram, YouTube and other social media food bloggers and influencers and we will provide them all our offerings and they have to share
their experiences regarding our products on their respective platforms.
● For our natural juice brands, we will allocate the activation budget to these target cohorts and these are gym goers, sport enthusiasts and health conscious people.
●For our Monster energy drink, we will target the active users of various gaming platform.