Hoda Mohamed Elsherif

2HK
Gucci Grosgrain-
Trimmed Raffia Hat
A. Target Market
• Elegant & Classy Women, Above 25 Looking for fashionable classy looks

B. Segmentation Variables
• Age : 25 – 60 years
• Sex : female
• Lifestyle : Classic style , feminine, lively & fast paced
• Income level : High
• Personality : Fashionista & feminine
C. Product features
• It is for fashion simple women who are in love with the luxurious celebrities looks
JAGUAR RACING UNVEILS
I-TYPE 5 RACE CAR AHEAD
OF NEW FORMULA E
CAMPAIGN
A. Target Market
• Athletic sporty men, over 20 who take sports & racing as a vital
part of their daily routine & care about their physique & mental
abilities

A. Segmentation Variables
• Age : 25 – 40 years
• Sex : Males
• Lifestyle : Athletic, energetic ,Wild bold , exploratory , active ,
lively & fast paced
• Personality : Athletic, energetic, adventurous & risk taker
• Income level : High
A. Product features
• It is for adventurer men who are in excited with speedy & safe
race cars
• It is a truly unique set of race cars that give the Men their sense
of speedy & adventure with a lot of different features / Options
Fancy Dresses
A. Target Market
• Elegant & modern Women, Above 30 Looking for fashionable fancy
looks

B. Segmentation Variables
• Age : 30 – 45 years
• Sex : Female
• Lifestyle : creative, colorful style , unique, different & fashionable,
• Personality : Fashionista & feminine, optimistic, creativity & modern
• Income level : High

C. Product features
• It is for fashion loving women who are in love with colorful modern
western looks

• It is a truly unique set of limited edition models that give the

women their sense of style & different look, Besides the variation in
the models, patterns & materials which make these dresses unique
& trendy
Nicky Shoes
A. Target Market
• Athletic people , Above 20 Looking for comfortable sportive trendy &
speedy shoes who takes sports as a part of their daily routine habit

B. Segmentation Variables
• Age : 20 – 60 years
• Sex : Unisex
• Lifestyle :, sportive , active ,
• Income level : High
• Personality : athletic / adventurous, energetic & trendy
C. Product features
• Fits all ages & genders giving them a comfortable sportive looks with
up to date, flexible designs and & pressure free fit while playing any
port
The Avenger’s movie

A. Target Market
• All ages & genders , Above 18 who enjoy
adventurous science fiction, fantasia, superpower
heroes
B. Segmentation Variables
• Age : 18 – 45 years
• Sex : Unisex - most of them young adults
• Lifestyle : dreamy , adventurous
• Personality : Imaginary , adventurous, into actions
C. Product features
• Fits all ages & genders giving them unrealistic
dreamy journey& experience into the science fiction
, action and fantasia world