Turkish Fragrances &

Deodorants Brands:
Positioning & target markets
View Mohammad Ghazizadeh's profile on LinkedIn
https://www.linkedin.com/in/mohammadghazizadeh
Brand Positioning
View Mohammad Ghazizadeh's profile on LinkedIn
https://www.linkedin.com/in/mohammadghazizadeh
Gender
Age Target
SEC
Personality
Tagline
Color theme
Image
Feminine Mas/Fem Feminine Masculine Feminine Feminine Feminine Feminine
35-60 20-40 20-35 18-35 20-35 13-18 13-23 15-18
C1 B,C1 C1 B,C1 C1 B,C1 C1,C2 B,C1
Elegant,
graceful,
luxury,
feminity,
black,
passionate
, classic,
gold
Black&
white,
minimalist,
love,
Plain,
Stylish,
Cool,
Ying-yang
Sportive,
Speed,
Powerful,
Attractive,
Smart,
Free,
Adventurer
Colorful,
Positive,
Flowers,
Romantic,
Innocent,
Young
Stylish,
Fancy ,
Energetic,
Trend
Follower
trend
follower,
fun,
Lively,
exciting
Emotional,
Anxious about
Future, Price
sensitive ,trend
follower, love
music, TV,
internet and
chatting with
friends, love
Colors, creative,
fun, Lively,
exciting, different,
sincere,
Dynamics, playful
Feel the
passion
on your
skin
Love is
imprisonment
Satin like
Skin
Never
Slow
Down
Let love
surround
you
Scent of
your life
She is..
Black &
Yellow
Black Vs.
White
Bright
colors
Black +
green,
Blue ,
Orange
White +
purple
Pink Pink &
White
Candy like
colors &
candy like
designs +
purple
Bellissima
means Beautiful
in Italian, it
shows
permanent and
oriental.
Delicate and
chic women's
fragrance, and
indispensability
of being classic
Minimalism
, harmony ,
Paradoxes,
Ying-Yang,
Opposition
silk-like
effect on
the skin,
nice
smelling
fresh
experience
Enthusias
m,
Colorful
Splashes,
Racers
Floral
,Colorful
Magical
World
and
Fantastic
World of
childhood
Colorful World,
Natural
emotion,
Sincere, Easily
Reachable, Sexy
and with
feminine charm
Veet
Disney
Main Competitors
Brands
Gender
Age Target
SEC
Personality
Tagline
Color theme
Image
Masculine Masculine Masculine Feminine
20-30 24-35 20-35 24-35 18-24 40-60
C1 B,C1
Charisma
tic,
Modern,
Young,
Dynamic,
Energetic
, Brave,
Leader,
Intelligent
...
Macho man,
Impressive,
Harsh, Striking,
Distant yet
affectionate,
High School
Graduate, Self-
employed, Self-
care, Desired to
be
sophisticated
Professional
, style
enthusiasts
,look stylish
,trendy
Highly
Energetic,
sports man,
free spirited,
Attractive, Self
Confident,
Adventurous,
Curios, Open
minded
Dynamic,
Successful,
Talented,
Powerful,
Mindful of
his/her
look/love
competition,
Present in
business
world,
Ambitious
Innocence
+Dynamism
combination,
giving
importance
to union,
desire to
have a
unique style,
Student,
Employee ,
Social
Classic,
Traditional,
elegant,
Self caring,
Minding
her out
look,
Party,
dance,
fashion,
music,
entertain
ment,
mirror ball
Diving to
freshness
Charming
Man
N/A N/A N/A Pure Love
For every
mood
there is a
Caldron
It leaves
its mark
Let`s
Party
Red,
White,
Black
Black, Gold,
White +
Dark Blue
Black&
Red
Silver,
Black
and
White
Dark
Blue Vs.
Grey
Purple &
Cyan
Lavender
mixture of
Mystic
rationalism of
the east +
contemporar
y perspective
of the west
premium,
High
quality
focusing
on culture
and arts
events
sports and
sportspers
ons
High
Adrenaline
life, Life
style brand,
Sports
Equal Strength
of men and
women in
different but
independent
arenas yet with
their own
personality,
Values Habits
& individuality
Dynamism and
innocence come
hand in hand,
suitable for daily use
with it's soft scent,
emphasizing
harmony and
synergy, a young
and modern
perfume for original
personalities.
Classic in
Style, Fresh
as well as
seductive,
light as well
as deep
Colorful World,
Lively, exciting,
different,
sincere but
Weird
Atmosphere
around
Nivea,
Arko,Gill
ette,
Arko,Superma
x,
Taft,
Nivea,Creative
look, Max
Fa,Rexona
Mas/Fem Mas/Fem
C1 C1 C1
Mas/Fem
15-25
Mas/Fem Mas/Fem
A,B
C1 A,B,C1 C1
17-35
Main Competitors
Brands
17-35
Target markets
Aromel Feminine Lines Aromel Masculine Lines
Age Target
40-60 Years Old
20-35 Years Old
20-40 Years Old
20-35 Years Old
15-25 Years Old
13-18 Years Old
Brands Portfolio
Age Target
18-35 Years Old
23-40 Years Old
15-25 Years Old
Brands Portfolio
Marketing Channels
Gallery
Premium Hyper Stores, Gallery, Hie-Cosm, Chain Stores, Drug Stores (Emotion DEO)
Premium Hyper Stores, Gallery
Premium Hyper Stores, Drug Stores, Chain Stores, Hie-Cosm
Premium Hyper Stores, Hie-Cosm, Gallery
Gallery
Gallery
SEC Target
C1,C2
Marketing
Channels
Segmentation,
Age Target,
SEC
2008
June 2009
2003
Oct 2009
March 2013
Women between the age of 20-35.they like
flowers and fresh fragrances. They are
positive and like colorful things.
Emotion`s positive floral concept is its most
important feature.it has a pure, young,
colorful, eye catchy style.
Men between age 18-35.they are dynamic
and like cars, motors and speed
It has a can box which can be used after
the perfume is finished. Its bottle is very
colorful; the attractive design on the box is
used on the bottle with a color shine
coming from the bottom.
The action film Blade is the inspiration of the
brand name. It is also an advantage for us
that the consumers have awareness for the
image and name of Blade
Women and man over the age of 20. they
like innovative products and minimalist Style.
It has a minimalist packaging; its logo can
only be completed when two boxes come
together. Privacy shows the perfect
combination of black and white; like the day
and night, ying-yang
2008
Women and men between the age of 15-
25. they like trendy products, music and
parties.
It has a very dynamic package design. The
icons which teenagers like the most are
used on the package. Its bottle is colored
and gives the impression of porcelain.
The fragrances are very long lasting and just
for teenagers
It has a very luxury package design. Its bottle
is colored and gives the impression of
porcelain. The fragrances are very long
lasting and sophisticated.
Launch Date Brand Target Audience Point of Differentiation
Women and men between the age of 20-
35. they live in downtown, they are self
confident and like luxury and fashion
Hunca Feminine Lines Hunca Masculine Lines
Age Target
40-60 Years Old
24-35 Years Old
18-24 Years Old
15-18 Years Old
Brands Portfolio
Age Target
24-35 Years Old
20-35 Years Old
18-24 Years Old
Brands Portfolio
Marketing Channels
Gallery
Gallery
Gallery, Chain Stores
Gallery, Drug Stores(She DEO), Chain Stores
Local Groceries, Chain Stores
Gallery
SEC Target
B,C1
Brands Portfolio
Rebul Feminine Lines Rebul Masculine Lines
Age Target
13-23 Years Old
Brands Portfolio
Age Target
24-35 Years Old
Brands Portfolio
Marketing Channels
Gallery, Toy Stores ,Kids` Lands
Gallery, Local Groceries, Drug Stores (Rebul DEO)
SEC Target
C1,C2
Fonex Feminine Lines Fonex Masculine Lines
Age Target
17-40 Years Old
17-40 Years Old
Brands Portfolio
Marketing Channels
Gallery, Local Groceries, Drug Stores, Chain Stores, Hie-Cosm
Premium Gallery, Premium Hyper Stores, Premium Drug Stores, Salons
Gummy SEC Target
A,B+,B-
Age Target
17-40 Years Old
17-40 Years Old
Brands Portfolio
SEC Target C1
Trisa (professional),Gummy, Trisa (General)
A+
Trisa (professional),Gummy, Trisa (General)
A-
Trisa (professional),Gummy, Trisa (General)
B+
Trisa (professional),Gummy, Trisa (General) , Fonex, Hunca
B-
Trisa (General), Fonex, Hunca, Aromel, Trisa (kids), Rebul
C1
Trisa (General), Aromel, Rebul
C2
Trisa (General), Aromel, Rebul
D
E
S
o
c
i
a
l

E
c
o
n
o
m
i
c
a
l

C
l
a
s
s
e
s
Targeting = SEC + Brand Portfolios