TARGET AUDIENCE

Who am I
targeting?
Age?

How will I target my audience?

For my music video I

will be aiming to
target audience in
the age of 18-25.
However, I will try to
make it tolerant to
the older viewers as
well.
Gender?
I am not focusing on
a particular gender. I
will aim to make my
story as interesting
as possible

I will use Generic Conventions which my target

audience will be happy to see. I will use
different props such as music instruments,
alcohol bottles and others. If my audience like
action and adventurous movies they will like
my video because the main characters will
travel and see the beauty of one of the biggest
industrialise cities in the word.

Social Demographic?
B;C1;C2;D;E

From mentioning before, I will focus more on the

younger audience. The reasons of choosing people
which are 18-23 year old are people who will like
more that genre of music because it is in some
ways rebellious. However, from their concerts I
have noticed that many people aged around 30-35
are also big fan of their music. Once even I met my
English Teacher.
I will target a REFORMERS, EXPLORERS and
CONSTRAINERS. The reason why I will target
people with such characteristics it is because this is
how I see Dubioza Kolektiv.

Interests?

Concentrating on a specific gender is not

going to be my purpose. I will aim to
represent all of my characters as well as
possible by making them look funny and
interesting for my audience.