Globus Stores Pvt Ltd

Brief history
• Part of the Rajan Raheja group of Companies
• Established in 1998 as a multi brand multi product
large format department store catering to the upper
middle class families in metro towns.
• In 2001 changed to an fashion apparel specialty
store concept for the Indian youth.

Globus Stores Pvt Ltd

 Globus vision
• To be the most successful fashion apparel
retailer for the youth in the country
• The key components of the plan are –
– Great garments which are in line with the latest trends
and are always affordable
– Great brand recall by some imaginative brand
campaigns and below the line activities
– Great shopping ambience which entices one to buy
– Great service at the store

Globus Stores Pvt Ltd

 Brand positioning
• Young, expressive,
trendy

• Mid price fashion

segment

• Look aspirational

• Yet affordable

Globus Stores Pvt Ltd

 Target customer profile
• Core target : youth
between 18 to 25
years of age
• Extended core : 16 to
18 year olds as well as
26 to 35 year olds
• Fun loving, casual but
stylish, wanting to
belong but at own
terms, energetic, work
hardStores
Globus partyPvt hard
Ltd
 Merchandise focus
• Design led approach –
over 26 in house
designers experiment at
the in house Design
Studio
• Own private label
contributes over 65% of
sales
• Sub-contracted
manufacturing
• Affordable and trendy

Globus Stores Pvt Ltd

 Merchandise focus….
• Core categories -
– Ladies western casuals and party wear
– Ladies indian wear
– Denim wear
– Mens casual and party wear
– Fashion accessories
• Other categories –
– Ladies western formal wear
– Mens formal wear
– Kids wear

Globus Stores Pvt Ltd

 Customer focus
• Customers come back twice a month

• Over 350000 walkins every month

• Innovative customer response system

• Collect over 6000 customer suggestions

every month

Globus Stores Pvt Ltd

 Store look & layout
• Fresh and vibrant
• Fashion oriented
• Energetic music
• Bright and colorful
• Relating to the
contemporary youth
• Complements the brand
image
• Well laid out so that it
should be extremely easy
to shop
Globus Stores Pvt Ltd
 Globus Privilege Club

Globus Stores Pvt Ltd

 Globus Privilege Club
• One of the largest Fashion Loyalty Program
– Active since 1999
– Privilege based loyalty and not discount induced
• Have over 250,000 loyalty customers
contributing over 65% of sales
• One of the fastest growing
– Over 10,000 GPC members added every month.
• One of the best response rates
– Response rates of 10% plus to targeted campaigns

Globus Stores Pvt Ltd

 Globus Privilege Club
• 3 Tiers of Membership
– Gold, Silver, Temporary

• Innovative customer interaction

– Regular communication
(commercial & personal)
– Store anniversary surprise to
customers
– Association with most
happening events/ fashion
show

Globus Stores Pvt Ltd

 Globus Tie-Up: OPPORTUNITY
• Chance to reach out to the most profitable
customer segments
– Youth & Affluent

• Globus in six prime locations :-

– Delhi (South Extension-II)
– Noida (The Great India Place)
– Ghaziabad (Pacific Mall, Shipra Mall)
– Moradabad (Wave East End Mall)
– Ludhiana (Westend Mall)

Globus Stores Pvt Ltd

 Store Profile
• The Great India Place (Noida)
- 70 % of noida buyers are in 18-35 age group
- More than 50% business is coming from Fashion conscious ladies
customers
• Pacific Mall (Ghaziabad)
- Customer profile is healthy mix of Families, Executives and Students. (18-
35 Yrs – 71% Shoppers)
- Core customers are from East Delhi - mostly Business Class, Govt.
Executives – Kaushambi, Mayur Vihar, Patpadganj, Private Sector Exec –
Vaishali, Vasundhara.
• South Extension-II (New Delhi)
- South Ex customers are primarily young, Financially Independent, aware of
international fashion trends and money is not a constraint.
- Has lifestyle of going to Discos, Pubs, sports bars, eating out etc.
- Family shopping normally leads to bigger bills. (Mix NRI, Foreign Tourists,
Govt Beaurocrates, Business Men contribute to sales.)

Globus Stores Pvt Ltd

• Shipra Mall (Ghaziabad)
- Middle and Upper Middle class form the core customer group.
- Customers are from Indrapuram, Noida and Gaziabad.
- Primarily Salaried class – BPO, IT, Mid Level Exec, Profesionals and
Business Owner & students.
- Around 60% of the total business comes in & around Indirapuram. High
Repeat customers.

• Wave East End Mall (Moradabad)

- Wave East End mall is only Entertainment, Shopping destination in the city.
(Only Mall in the City)
- Rich of Moradabad are well traveled and shop at major Indian cities or over
seas.
• Westend Mall (Ludhiana)
- Westend Mall is the biggest mall in Ludhiana city .
- Store customer base comprises mix of self employed, Students and
Business Owners.

Globus Stores Pvt Ltd

 Publicity OF Brands

*Conditions Apply

Globus Stores Pvt Ltd

 Coupon Format

Globus Stores Pvt Ltd

 Thank you

Globus Stores Pvt Ltd