BY,

B.Keerthi;1225110305
P.B.Kavya;1225510102

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 Just a look
 Founded in 1991
 Developed by : K Raheja group
 No. of stores : 30
 Achievements : “the hall of the fame” “the
emerging market retailer of the year 2008”
 Listed on BSE

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Shoppers Stop: Introduction
 Is the country's largest chain of Department
Stores.
 International and domestic brands across
categories such as apparel, accessories,
cosmetics, home & kitchenware as also its own
exclusive brands
 HomeStop is the first-of-its-kind premium
home concept store at Bengaluru, Mumbai and
New Delhi, offering a wide range of products

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Shoppers Stop : Accomplishments
 Shoppers Stop Ltd has been awarded
 “The Emerging Market Retailer of the Year Award“
 World Retail Congress at Barcelona, on April 10,
2008
 Shoppers Stop is listed on the BSE

 The only retailer from India to become a member of

the prestigious Intercontinental Group of
Departmental Stores (IGDS)
 "Most admired Fashion Retail Destination of the
Year“

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Shoppers Stop: Accomplishments
Most Admired Retailer of the Year (Customer
Relations) – Shoppers Stop.
○ IRF 2009 - Sep 2009

 "Best Visual Merchandising"

○ VMRD Retail Design Award – July 2009

"Retailer of the Year - Fashion & Lifestyle"

○ Asia Retail Congress - Feb 2009

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Vision:
To be a Global Retailer in India and Maintain No.1
position in the Indian Market in the Department Store
Category.

Mission:
• “Nothing but the best”
• To strive & achieve nothing but the best in terms
of processes, practices & deliverables

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Positioning
Shoppers’ Stop is positioned as a family store
delivering a complete shopping experience defined
by its mission, vision and values

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 Shoppers Stop
Year Events
 1991 Opened first store at Andheri, a suburb
in Mumbai selling only menswear.
 1992 Ladies wear was introduced. Added
Children & non apparels.
 2000 Acquired Crossword – India 's leading
retail book chain.

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Re-Positioning

EARLIER
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Re-Positioning

NOW
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Shoppers Stop: Physical Evidence

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 Strength of SS
 Pioneer
 Loyal customer
 Low risk
 Good financial position
 Presence across various segments
 Parikrama-a festival

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 Weakness of SS
 Competition from standalone stores

 Late entry into value retailing

 Store makeover expenditures

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 Opportunities of SS
 Higher disposable income

 Changing taste of young generation

 Preferred partners for foreign players

 Private labels

 Enter new segments-consumer goods

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 Threats of SS
 High attrition

 Lesser consumer spending

 Entry of foreign players

 Unorganized sector

 Independent stores

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 Competitors
 Lifestyle
 Globus
 Central
 Pantaloons
 Westside
 Ebony

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THE BOLLYWOOD CONNECTION

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 Shoppers Stop (Malad-InOrbit).

Store Size: 1,17,000 sq feet

Retail Presentation Area: 56% – 64% of total
store size
Sales per square foot: Rs. 2,600/-
Gross margin per square foot: Rs. 340/-
No. of Employees: 480
Approximate Rentals: Rs. 75 per square foot

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Shoppers Stop: Place

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Shoppers Stop: Place
North
Delhi- Ansal Plaza • West
Ghaziabad - Indirapuram
Gurgaon - Metropolitans – Mumbai - Andheri
Mall – Mumbai - Bandra
Jaipur - Malviya Nagar – Mumbai - Chembur
Lucknow - Gomti Nagar – Mumbai - Juhu
– Mumbai - Kandivili
South
Bangalore - Bannerghatta – Mumbai - Malad
Road – Mumbai - Mulund
Bangalore - Garuda Mall – Pune - Shivaji Nagar
Chennai - Chet pet – Pune - Camp
Hyderabad - Begum pet
Hyderabad – Banjara hills

East
Kolkata - Forum Mall
Kolkata - Salt Lake City
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Shoppers Stop: Product Mix

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Shoppers Stop: Product
Men Apparel
•Indian Terrain •Louis Philippe
•Allen Solley • Giovanni
•Dockers • Vettorio Fratini
•Stop •Austin Reed
•Zodiac (London)
•• Park Avenue •Wills Lifestyle
•Ven Heusen
•Mario Zegoti
•Arrow

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Shoppers Stop: Product
Women wear
•I’shvarah • United color of Benetton
•Stop • Fem – French Collection
•Mix n Match
•Kashish
•Sanaa
•Biba

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Shoppers Stop: Product
Cosmetics /
Skincare – FERRAGAMO
• CHAMBOR – NAUTICA
• LO’REAL
– RALPH LAUREN,
Fragrance
• ADIDAS – VERSACE
• ARAMIS
• BVLGARI
• CALVIN KLEIN
• DAVIDOFF
• DKNY
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Shoppers Stop: Product
Children wear

•Gini N Joni
•Barbie
•Zapp
•Ruff
•Lilliput
•Kanz

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Shoppers Stop: Promotion

•Denim festival
•Customer Care
association
•First Citizen Card
•Surprise Sale
•Valentine Sale

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Shoppers Stop: New Print Ad

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